Jennifer Serna

From the chambers of political science to the intricate hallways of finance and accounting, Jennifer’s journey with numbers and societal structures stands testament to her versatility. Starting her professional sojourn in 2023 with our Outsourced Accounting practice, Jennifer has proven herself to be a valuable asset, amalgamating her understanding of political paradigms with accounting precision.

Before joining our team, Jennifer has accumulated a wealth of experience, working with some of the most respected names in their respective industries. Whether it was her time at BLVD Residential, where she delved deep into the specifics of real estate finance, or at HMH Engineers, Ruth & Going, and ReSurge International, Jennifer showcased her adaptability and proficiency in diverse accounting environments. Over these six years, she not only amassed technical know-how but also an understanding of the unique financial needs and challenges that each industry brings.

However, what truly makes Jennifer’s profile distinct is her educational background. With a Bachelor’s degree in Political Science from San Francisco State University, Jennifer brings a nuanced understanding of societal systems and structures. This knowledge provides her with a unique perspective when approaching finance. She’s not just looking at numbers; she’s considering the broader political and societal implications that those numbers might represent.

In the complex world of accounting, where every entry matters and each financial decision can have cascading effects, Jennifer’s broader worldview is invaluable. It allows her to consider not just the immediate financial impact but also the longer-term societal and political consequences.

As Jennifer continues to grow and evolve in her role, one thing is clear: she’s not just another accountant. She’s a testament to the idea that when diverse educational backgrounds meet professional expertise, the result can be truly extraordinary. Jennifer is poised to continue making significant contributions to the firm and the broader world of finance, guided by her unique blend of political insight and accounting acumen.

In the dynamic landscape of taxation, where the intricacies of financial statutes often overlap with the personal aspirations of individuals and businesses, Cyndel shines as a beacon of expertise and precision. Joining our firm in 2023, she quickly became an invaluable asset to our tax department with her comprehensive knowledge and experience.

Specializing in high-net-worth individuals, Cyndel understands the unique challenges and opportunities this niche presents. From the complexities of stock options, capital gains, and diverse investment portfolios to the subtleties of estate and legacy planning, Cyndel offers a meticulous and strategic approach.

Moreover, her prowess in tax planning ensures that her clients not only remain compliant but also optimize their tax positions, maximizing returns and minimizing liabilities. Her expertise with passthrough entities and small businesses further underscores her holistic understanding of the tax landscape. For businesses, whether they operate as an S-Corp, LLC, or partnership, Cyndel’s guidance has been instrumental in navigating the intricate layers of deductions, credits, and revenue allocations.

Cyndel’s decade-long tenure as the Senior Tax Manager at a San Mateo-based accounting firm provided her with a depth of experience, solidifying her place as an industry veteran. It’s not just her technical expertise that stands out, but also her ability to build and nurture long-term client relationships, understanding their individual needs, and providing solutions that resonate with their financial goals.

Her academic credentials are just as formidable. A proud graduate of the University of the Philippines, Cyndel’s foundation in Business Economics gives her a unique perspective, allowing her to weave macroeconomic principles into individual tax strategies. Additionally, as an enrolled agent, she possesses the federally recognized expertise in taxation, further testament to her commitment to excellence in the field.

In Cyndel, our clients find more than just a tax consultant. They discover a strategic partner, an advisor who delves deep into the numbers to unearth opportunities, and a professional whose dedication to their financial well-being is both unwavering and unparalleled. As she continues to redefine excellence in our tax department, we look forward to the value and insight Cyndel will bring in the years to come.

When Kara joined SD Mayer in 2023, it was clear that she wasn’t just another addition to the Outsourced Accounting practice. With a storied background in the manufacturing, construction, and property management sectors, Kara’s experience presents a diversified approach to the accounting landscape.

However, it’s her Bachelor in Arts from UC Santa Cruz, majoring in United States and African History, that gives her a truly unique edge. Drawing parallels between the timelines of civilizations and the chronological records of financial transactions might seem far-fetched to some, but Kara seamlessly integrates the two, rendering a broader perspective to accounting.

History, as they say, is about understanding patterns, tracking developments, and narrating tales of growth, decline, and resurgence. In many ways, accounting resonates with the same essence. Kara’s academic grounding in history has honed her skills in meticulous documentation, unbiased analysis, and comprehensive understanding, all critical attributes in the world of finance.

Kara’s ability to juxtapose her historical knowledge with the real-time financial scenarios she encounters brings a refreshing depth to her role. She doesn’t just see numbers; she sees stories, patterns, and implications. In a world of evolving business landscapes, Kara’s interpretative and analytical prowess aids in not just recounting financial events, but in contextualizing and understanding them.

At SD Mayer, Kara’s presence is a testament to the idea that diverse academic backgrounds can offer invaluable, unique insights even in seemingly unrelated fields. She’s a historian who chronicles the financial tales of today, proving that understanding our past can indeed shape our fiscal futures.

Alona joined the SD Mayer family in 2022 and swiftly assumed the crucial role of Office Manager at our San Mateo branch. With a rich tapestry of professional experiences, she embodies the qualities of a quintessential manager, seamlessly ensuring the smooth day-to-day functioning of the office.

Her time as an administrative assistant in a San Francisco property management firm was marked by a meticulous approach and a knack for understanding the intricate details of administrative functions. Three years in this role honed her skills, preparing her for the diverse challenges of her next assignment. At the Teaspoon Franchising Company, Alona showcased her adeptness with numbers as a bookkeeper. From handling accounts receivable and payable to taking on payroll duties, from reconciling bank statements to crafting financial reports, her proficiency left an indelible mark.

These roles, combined with her four-year tenure as an office manager at another prestigious accounting firm, have equipped Alona with a distinct set of skills that now benefit SD Mayer. It’s clear that when it comes to organizational management and administration, Alona is no stranger to the intricacies and demands.

Notably, Alona’s educational journey took root in the Philippines, where she delved deep into computer education. This foundation surely plays a pivotal role in her ability to integrate technology seamlessly into her management style.

In Alona, SD Mayer has not only a skilled professional but also a dynamic team player who brings warmth, efficiency, and a touch of her unique journey to our bustling San Mateo location.

Rob, a recent yet formidable addition to our team in late-2022, serves as an Outsourced Accounting Manager. He brings a robust understanding of accounting, backed by an exemplary command over U.S. GAAP and FASB regulations. His journey over the past decade has seen him operate in the demanding realms of real estate as both a Controller and a consultant. Before this, he honed his skills in the dynamic restaurant industry, gathering invaluable experience and insights.

Adept at orchestrating monthly cash flows and budgets, Rob’s prowess extends to crafting precise monthly, quarterly, and annual financial statements. Moreover, his meticulous approach ensures seamless reconciliations of GL accounts, assuring accuracy and compliance.

Rob’s academic credentials complement his professional achievements, holding a degree in Accounting and Business Management. At our firm, Rob stands as an embodiment of excellence and commitment, guiding our outsourced accounting endeavors with unmatched proficiency.

WanJun is one of the newer additions to the SD Mayer family, having joined us in 2022 following the strategic acquisition of Vocker Kristofferson and Co. CPAs. Though relatively new to the accounting world with her professional journey starting in 2019, WanJun has already demonstrated her capability and adaptability, serving in both tax and audit departments with equal aplomb.

In her tenure as an accountant, she has shown significant proficiency in tax matters, including handling individual, corporate, and nonprofit clients. WanJun’s audit expertise is also expansive, with a special emphasis on auditing analytical procedures, meticulous engagement planning and testing, financial statement preparation, and adjustments to trial balances. Moreover, she’s adept at crafting Independent Auditor Reports that reflect accuracy and clarity, integral for a firm’s reputation.

An alumna of San Francisco State University, WanJun graduated with a Bachelor’s degree in Accounting in 2019. This strong academic background, coupled with her on-the-job experiences, has positioned her as an emerging talent in the world of accounting.

With her keen attention to detail and an evident passion for the field, WanJun has swiftly become an invaluable asset to SD Mayer and our esteemed clientele. As she continues her journey with us, we’re eager to see her explore even greater heights in her career.

With a distinguished career spanning over 15 years in the realms of accounting and finance, Michael’s professional trajectory is both impressive and inspiring. His journey has seen him affiliate with industry giants like Novogradac & Company and Wells Fargo, weaving a tapestry of experiences that have shaped his expertise. An integral chapter of his career unfolded with Vocker Kristofferson and Co., a renowned establishment that merged with SD Mayer in 2022, further broadening Michael’s horizons.

Now, as a Partner with SD Mayer, Michael’s role is multi-faceted. He diligently serves a diverse clientele ranging from individuals to high wealth families, partnerships, corporations, and nonprofits. His profound insights into various sectors like real estate, stock options, estate tax, small businesses, and trusts empower his clients to navigate the intricate world of finance with confidence and clarity.

Michael’s specialization extends to collaborating closely with high-net-worth individuals and families, offering them tailored financial strategies that optimize their wealth and ensure its growth and protection. His comprehensive understanding of the nonprofit sector further solidifies his reputation as a versatile financial expert.

Academically, Michael’s credentials mirror his professional achievements. He holds a Bachelor’s degree in Economics, accentuated with an Accounting emphasis, from the University of California, Santa Barbara. Further honing his specialization, he pursued and acquired a Master’s degree in Taxation from the esteemed Golden Gate University.

In sum, Michael’s amalgamation of hands-on experience, theoretical knowledge, and an unwavering commitment to excellence makes him a cornerstone of SD Mayer and a trusted advisor in the accounting and finance landscape.

Marianne embodies the spirit of leadership, determination, and expertise in the world of accounting. With her foundation firmly set with eight pivotal years at a significant local CPA firm, Marianne took the bold step in 1990 to co-found her very own enterprise, Vocker Kristofferson and Co. For three decades, she steered this venture to impressive heights, culminating in its acquisition by SD Mayer in 2022.

One of Marianne’s distinguishing attributes is her proficiency across both audit and tax sectors, ensuring holistic and comprehensive service delivery to her clientele. Her academic credentials are equally commendable, with a Bachelor’s degree in Business-Economics from the esteemed University of California, Santa Barbara, and a Master’s in Taxation from Golden Gate University, San Francisco.

Beyond her professional sphere, Marianne’s dedication spills into her community engagements. She has been an active contributor to a myriad of organizations, serving as a board member for the San Mateo-Foster City Community Education Foundation, the Highlands Recreation District, and Music at Kohl Mansion. In her past roles, she wore the hat of the treasurer for both the Rotary Club of Burlingame and the Congregational Church of San Mateo, further underscoring her commitment to serving her community with her financial acumen.

On the state level, Marianne continues to be a significant influencer in the accounting industry. She presently contributes to the State Committee of Accounting Practices and Accounting Standards. Her past commitment includes two tenures on the State Peer Review Committee, offering her seasoned perspectives to bolster standards across the profession.

Marianne’s journey from an accountant at a local firm to the co-founder of her very own venture, and now as a pivotal part of SD Mayer, is a testament to her unwavering commitment, versatile expertise, and an enduring spirit of community service.

Aaron, a dedicated professional with a rich history in the accounting realm, joined the SD Mayer family in 2022 following our acquisition of Vocker Kristofferson and Co. CPAs. With a solid foundation built since his entry into the industry in 2013, Aaron has seamlessly balanced his role across both tax and audit teams, showcasing versatility and expertise.

In the intricate domain of taxation, Aaron’s specialization spans a broad spectrum, from individual and partnership filings to trusts, corporations, and nonprofits. Concurrently, on the audit front, his focus has been sharpened on the unique financial intricacies of nonprofits and employee benefit plans.

Academically, Aaron holds a Bachelors in Business Management in Economics from the esteemed University of California, Santa Cruz. Beyond his academic prowess, he’s further fortified his professional standing by achieving the respected designation of a licensed CPA. At SD Mayer, we value the depth of experience and knowledge that Aaron brings, and we are confident in his continued contribution to our firm’s legacy of excellence.

A stalwart presence at SD Mayer, Greg has been with the firm since its nascent stages in 2013 and brings with him an impressive two-decade legacy in accounting. With a meticulous eye for detail, his primary expertise revolves around tax return preparation and review, catering to an array of entities such as corporations, partnerships, trusts, and individuals.

Greg’s foundation in the realm of accounting is fortified by his Bachelor’s Degree from San Jose State University. Further enhancing his credentials, he also proudly holds a CPA designation, representing his commitment to excellence and adherence to the highest standards of the profession.

At SD Mayer, Greg isn’t just an accountant; he’s a beacon of reliability, precision, and dedication, ensuring clients receive top-notch tax guidance and solutions.

Dina, a proficient and driven tax and accounting professional, became a cherished member of our firm in 2021. With a career initiation at the reputable Thomson Reuters, she gained invaluable experience on the corporate tax and accounting support end. Tax seasons with Thomson saw Dina as a lynchpin in providing top-tier assistance to accounting firms. Her responsibilities encompassed troubleshooting e-filing conundrums and guiding on data entry intricacies related to income tax products.

However, Dina’s journey didn’t stop there. The vibrant Bay Area accounting landscape witnessed her contributions at renowned entities like Robert Half, Hing Accountancy Corp, and Marcum. Particularly at Marcum, her role as a tax associate was marked by her meticulous work with high net-worth individuals, partnerships, and corporations. Furthermore, she proved her mettle in handling gift and trust tax returns, as well as being pivotal in year-end tax planning.

Academically, Dina shines bright with a Bachelor’s degree in Accounting, complemented by a Master’s Degree in Taxation. At SD Mayer, Dina’s amalgamation of hands-on experience and academic excellence assures us that we have onboarded a professional par excellence, and she continues to be a cornerstone of our success.