At SD Mayer, we are dedicated financial partners, helping you achieve your goals like boosting net worth and reducing debt. We craft personalized plans that go beyond numbers to support your unique aspirations. With innovation and clear advice, we simplify finance to empower informed decisions. Choose us as your trusted advisors for a journey to financial freedom.
Financial planning can take several forms, based on your needs and goals. Among the financial planning services we offer are:
SD Mayer & Associates helps clients manage their finances by creating personalized spending and saving plans. They focus on financial success through innovative strategies, cutting-edge tools, and clear communication. As trusted advisors, they provide exceptional service to guide clients towards financial freedom.
Thinking about retirement? It's never too early or late to plan for your future. Our retirement planning helps you understand your spending and saving needs for a secure future, considering taxes and healthcare too. We're here to simplify the process, empowering you to make informed financial decisions. Let's work together to ensure you enjoy a fulfilling retirement.
Maximize your tax return benefits with our firm, where we're strategic partners in minimizing tax liabilities. We offer creative, tailored solutions for your financial situation, ensuring innovative ways to save money while keeping it straightforward and jargon-free. Choose us for a partnership in success and achieve financial clarity and freedom.
At SD Mayer & Associates, we're more than just financial advisors; we're your partners in safeguarding what's most important to you. We’ll help you figure out how much insurance you need to protect yourself and your family. We take the time to understand your unique needs and craft tailored solutions that fit your life. Our team is dedicated to delivering clarity and peace of mind, empowering you to make informed decisions about your future. Reach out to us, and let's get started on ensuring you have the right coverage for your journey ahead.
Wondering what happens to your assets and investments after you're gone? We're here to help. An estate plan isn't just about paperwork - it's about reducing the tax burden on your loved ones and making the probate process a breeze, or even eliminating it entirely. Let's work together to ensure your legacy is protected.
At SD Mayer & Associates, we're more than just about managing numbers; we're about maximizing your investments. Are you getting the most out of yours? Do they match your risk tolerance? Let's take a closer look and align your portfolio with your current needs and goals. We're here to ensure your investments are working as hard as you are. Ready to optimize your financial strategy? Let's dive in and make it happen together.
At SD Mayer & Associates, we believe in putting your net worth to work for a cause. Philanthropic planning isn't just about numbers; it's about leveraging your assets for maximum impact. We're here to help you make meaningful contributions that truly make a difference. Let's collaborate to create a strategy that aligns with your values and goals, turning your generosity into tangible good. Together, we can craft a plan that supports the causes you care about while maximizing the benefits of your giving.
SD Mayer & Associates utilizes thought leadership to transform businesses by providing insights and solutions tailored to clients' needs, empowering them to make informed decisions for growth and success.
Financial planning at SD Mayer is a personalized process that helps you manage spending, saving, investing, and protecting your money so you can reach specific life goals. Their advisors build custom plans that go beyond the numbers—focusing on boosting net worth, reducing debt, and simplifying decisions so you can move confidently toward financial freedom.
SD Mayer’s financial planning services include budgeting advice, retirement planning, tax planning, insurance planning, estate planning, investment planning, and philanthropic planning. Each area is tailored to your situation, so your day-to-day cash flow, long-term savings, risk protection, and legacy goals all work together in one coordinated strategy.
Individuals and families at any life stage—whether just starting out, mid-career, or nearing retirement—can benefit from SD Mayer’s financial planning. The firm serves clients who want clear, jargon-free advice and a dedicated partner to help them boost net worth, pay down debt, and align money decisions with personal goals.
Unlike generic calculators or one-size-fits-all advice, SD Mayer delivers human, relationship-driven planning backed by decades of advisory and tax experience. Advisors use innovative tools and practical strategies, but they also spend time understanding your values and risks so the plan fits your real life—not just an algorithm.
Yes. In addition to one-on-one planning, SD Mayer offers workshops, articles, and book resources like 5 Buckets, 4 Shovels, and a Beach Map: A Guide to Financial Security. These materials break complex ideas into simple steps and are used by many clients as a long-term reference for building and maintaining their financial plan.
Senior Audit Associate
Since joining our firm in 2021, Osbaldo has consistently demonstrated a high degree of expertise and dedication in his role as an Audit Associate. With a comprehensive background in accounting and finance, he has taken on a spectrum of roles, adeptly managing accounts payable, implementing robust accounting procedures, and meticulously overseeing capital expenditures.
Osbaldo’s academic credentials are a testament to his commitment to the field. He commenced his educational journey at Diablo Valley College, where he achieved an Associate’s degree in Business Administration. Further amplifying his expertise, he pursued and successfully obtained a Bachelor’s degree in Business Administration, majoring in Finance, from the esteemed San Jose State University. Currently, in a bid to continually refine his skills and knowledge, Osbaldo is immersed in an MBA program.
His depth of knowledge, combined with his proactive approach, positions Osbaldo as a pivotal member of our team, contributing daily to the firm’s excellence.
Manager
Eric joined our firm in late 2017, bringing his expertise to our Outsourced Accounting practice. As a licensed CPA and manager, he goes beyond keeping the books balanced and ensuring timely payroll, reconciliations, and AR/AP tasks — he plays an instrumental role in shaping the future of our firm. His commitment to excellence is evident in the way he consistently mentors and guides junior staff members, equipping them with the knowledge and skills needed to tackle the wide range of projects our practice handles.
With over a decade of experience in the accounting field, Eric brings a unique blend of technical and financial acumen that sets him apart. His educational background bridges engineering and accounting, with a Bachelor of Science degree in Electrical and Electronics Engineering from Cal Poly SLO and a Master's Degree in Accounting from Golden Gate University.
Diligent, knowledgeable, and always willing to guide those around him, Eric's contributions continually drive our firm's standards and successes to greater heights.
Senior Consultant
Raghav came to SD Mayer through an internship with USF’s Entrepreneurship and Innovation program. When the internship ended during the summer of 2019, he showed an interest in remaining with the firm working at a project coordinator and also helping out with the outsourced accounting practice. Raghav helps with balance sheets, financial statements and bill pay/payroll.
Raghav has a Bachelor’s degree in Business Communications and a Master’s degree in Entrepreneurship and Innovation.
Chief Marketing Officer (CMO)
With a remarkable career spanning over 25 years in the marketing and communications sector, Greg’s expertise is truly unparalleled. Joining SD Mayer in 2017, he took on the task of being the pioneer—establishing the marketing department we take pride in today. Under Greg’s leadership, the firm underwent a transformative rebranding, including the launch of a dynamic new website, a suite of compelling marketing collateral, and the celebrated publication of Steve’s cherished book projects: “5 Buckets, 4 Shovels, a Beach and a Map“, “Adulting 101” and “The Toughest Guy I Ever Knew and Other Short Stories“.
Before his groundbreaking work at SD Mayer, Greg enriched several prestigious firms with his talents. His journey includes strategic roles at Armanino, CalCPA, and Franklin Templeton Investments, where he significantly contributed to their marketing, communications, and web development initiatives. In addition, Greg’s entrepreneurial spirit shone through as he successfully helmed his own print and web development business for over two decades.
Greg isn’t just a marketer; he’s a storyteller, brand-builder, and a driving force behind SD Mayer’s robust market presence.
Consultant
Isabel’s journey with our firm commenced in early-2023 within the outsourced accounting practice, and she has been an invaluable asset ever since. Her foundational experience as a staff accountant at Hardypaw provided her with keen insights into the intricate world of accounting. Further enriching her expertise, she dedicated three productive years to managing payroll and accounts payable at HealthyPets, Inc., honing her skills and enhancing her proficiency.
Beyond her professional pursuits, Isabel is deeply committed to her academic endeavors. She is diligently studying accounting and business management at De Anza College, showcasing her passion for continuous learning and growth in the field.
When not immersed in ledgers and balance sheets, Isabel finds solace in the company of her cherished cats, treasuring moments with friends and family. Grounded, diligent, and ever-evolving, Isabel is a testament to dedication and professional excellence.
Tax Manager
Boasting over a decade of experience in public accounting, Angelica stands out as a seasoned tax expert within our team. Her forte encompasses comprehensive tax preparation services for individuals, corporations, partnerships, and nonprofit organizations. Additionally, she plays a pivotal role in the meticulous management of diverse tax projects, ensuring every detail aligns with the highest standards of accuracy and compliance.
Before gracing SD Mayer with her expertise, Angelica collaborated with Noel McNabola at PMB Helin Donovan. Their dynamic partnership spanned approximately 3 years until the pivotal moment in 2016 when SD Mayer welcomed PMB Helin Donovan into its fold.
Angelica’s strong foundation in accounting is accredited to her academic achievements at San Francisco State University, where she earned a Bachelor of Science in Accounting. As a tenured professional with an impeccable track record, Angelica remains a cornerstone of our firm’s tax and accounting endeavors.
Director, Business Development
With a distinguished career that spans three decades, John Benjamin brings to SD Mayer a wealth of knowledge encompassing entrepreneurship, real estate development, accounting, and management consulting. His dynamic experiences have seen him delve deep into the intricacies of finance, real estate development, and hospitality services. John’s remarkable acumen in fundraising, team development, and strategy consulting positions him as a leader par excellence within our firm.
At SD Mayer, John spearheads the business development department. His role is crucial to the relationship management of all client engagements. With an unwavering commitment to excellence, he drives the expansion and growth initiatives of the firm, ensuring our services not only meet but exceed the expectations of our clients.
Before his instrumental role at SD Mayer, John demonstrated leadership at Golden Gate Global as their Director of Project Development. Further testament to his multifaceted expertise, he has donned the hats of both CEO and CFO/Controller roles for various esteemed companies.
In John Benjamin, SD Mayer boasts not just a Director of Business Development, but a visionary dedicated to the firm’s continuous ascent in the world of business.
Senior Tax Manager
A stalwart presence at SD Mayer, Greg has been with the firm since its nascent stages in 2013 and brings with him an impressive two-decade legacy in accounting. With a meticulous eye for detail, his primary expertise revolves around tax return preparation and review, catering to an array of entities such as corporations, partnerships, trusts, and individuals.
Greg’s foundation in the realm of accounting is fortified by his Bachelor’s Degree from San Jose State University. Further enhancing his credentials, he also proudly holds a CPA designation, representing his commitment to excellence and adherence to the highest standards of the profession.
At SD Mayer, Greg isn’t just an accountant; he’s a beacon of reliability, precision, and dedication, ensuring clients receive top-notch tax guidance and solutions.
Tax Principal
Greg became part of the SD Mayer team in 2025 when the firm merged with Bogdan Frasco CPAs. A licensed CPA in both Texas and California, Greg has built a distinguished career over several decades, honing his skills at respected firms including Bogdan & Frasco LLP, Sugarman & Company, and Arthur Andersen.
Since 1977, Greg has focused on providing tailored guidance to high-net-worth individuals, trusts, estates, and real estate clients. His extensive experience and hands-on approach have earned him a reputation as a trusted advisor for those facing complex financial and tax matters.
Greg earned his Bachelor of Business Administration and Master of Professional Accounting in Taxation from the University of Texas, laying a solid foundation for his long and successful career in accounting.
When he's not working, Greg loves to travel and spend time with his family. He values meaningful connections with clients and colleagues alike, and takes pride in working together to achieve common goals.
Audit Manager
Michael brings a wealth of international finance experience to the team, with a career that has taken him from South Africa to the United States. Over the years, he has held senior positions at a number of respected firms, including BDO Spencer Steward in Cape Town, Colenbrander Associates in Pietermaritzburg, CICA Holdings, JHB Expo Centre, Pegasus Steel, and Breetzke Chartered Accountants in Johannesburg. After making the move to the U.S., Michael joined Brokstein Associates in Pleasant Hill, California, further deepening his cross-border financial expertise.
Michael's academic credentials underscore his dedication to the profession. He holds a Bachelor of Business Science in Finance from the University of Cape Town, a Bachelor of Accounting from the University of KwaZulu-Natal, and a Master's in Taxation from Nelson Mandela Metropolitan University. A dual-qualified chartered accountant through SAICA and a licensed CPA in California, Michael is also a member of CalCPA.
Outside the office, Michael is a devoted family man. He and his wife are enthusiastic supporters of their two sons' competitive sports pursuits — one an aspiring soccer player with Walnut Creek Surf Select, and the other a rugby enthusiast who especially loves the tackling. The family travels often, with Lake Tahoe as a favorite year-round destination, and they make regular trips back to South Africa to visit relatives. One of their goals is to explore every state in the U.S.
A passionate long-distance road and trail runner, Michael also enjoys watching rugby and has perfected the art of making biltong — South Africa's beloved cured meat snack.
Manager
Rob, a recent yet formidable addition to our team in late-2022, serves as an Outsourced Accounting Manager. He brings a robust understanding of accounting, backed by an exemplary command over U.S. GAAP and FASB regulations. His journey over the past decade has seen him operate in the demanding realms of real estate as both a Controller and a consultant. Before this, he honed his skills in the dynamic restaurant industry, gathering invaluable experience and insights.
Adept at orchestrating monthly cash flows and budgets, Rob’s prowess extends to crafting precise monthly, quarterly, and annual financial statements. Moreover, his meticulous approach ensures seamless reconciliations of GL accounts, assuring accuracy and compliance.
Rob’s academic credentials complement his professional achievements, holding a degree in Accounting and Business Management. At our firm, Rob stands as an embodiment of excellence and commitment, guiding our outsourced accounting endeavors with unmatched proficiency.
Senior Tax Manager
Seth joined our firm in 2022, bringing with him two decades of hands-on accounting experience across a wide range of industries. From real estate and wineries to breweries, law firms, medical groups, restaurants, and retail, his career has given him a broad and well-rounded perspective. As a licensed CPA in both Wisconsin and California, Seth serves a diverse mix of clients, including individuals and closely-held businesses, with equal skill and attention.
Originally from the Central Valley, Seth headed to Wisconsin after college, where he launched his career and earned his CPA credentials. His drive to grow professionally eventually brought him to the Bay Area, where he contributed to well-known firms such as BPM and Elsberg & Garrett in Walnut Creek before finding his home at SD Mayer. Seth holds a Bachelor of Science in Business Administration and is completing his Master of Science in Taxation this coming August.
When he's not helping clients navigate complex financial matters, Seth enjoys spending time outdoors, playing golf, exploring new restaurants, tasting wines, and seeking out great micro-brews. At SD Mayer, Seth is more than an accountant — he's a well-rounded professional whose enthusiasm extends well beyond the office.
Senior Tax Associate
Emerging from the prestigious University of California, Davis, Lizeth brings a fresh and enthusiastic perspective to our team, armed with a degree in Economics. Her journey with us began as an intern during the 2021 tax season, where she showcased her dedication and aptitude, ultimately culminating in her joining our esteemed firm. As of 2022, Lizeth has transitioned into a full-time role, gracing our Menlo Park office as a tax associate.
Lizeth’s academic foundation, combined with her hands-on experience during her internship, positions her to deliver outstanding service to our clients. At SD Mayer, we’re not just proud of the expertise Lizeth brings to the table but also her unwavering commitment and passion for the world of taxation.
Senior Tax Associate
Sara, a bright alumna from the esteemed University of California, Davis, has seamlessly woven her academic foundation in Economics into her professional trajectory. Her association with us began during the 2021 tax season, when she graced our team as an intern, effortlessly showcasing her commitment, prowess, and potential. Recognizing her innate talent and drive, as of 2022, Sara has embarked on her full-fledged journey with our firm, now serving as a tax associate in our bustling Menlo Park office.
Her academic background, coupled with the hands-on experience she garnered during her internship, empowers Sara to deliver comprehensive and impeccable service to our diverse clientele. At SD Mayer, we are not only inspired by the knowledge Sara brings to the table but also her unwavering enthusiasm and dedication to the intricate world of taxation. We look forward to her continued growth and contributions, as she embodies the future of our profession.
Tax Associate
Brandon Chau is a dedicated tax associate at SD Mayer & Associates LLP, bringing a unique blend of academic achievement and practical experience to his role. Brandon’s journey in accounting began with a 3.5-month internship at SJ Wiggins & Co., where he gained invaluable insights and hands-on experience in the field. Before transitioning into accounting, Brandon worked at Adams Chiropractic Office, demonstrating his versatility and adaptability across different professional environments.
Brandon holds a Bachelor’s degree in Human Resource Management and a Master’s degree in Accounting from San Jose State University. His diverse educational background equips him with a comprehensive understanding of both organizational dynamics and specialized accounting practices, enhancing his ability to provide exceptional service to his clients.
Living with his parents and older brother, Brandon values family time and enjoys outdoor activities such as walking on the beach and hiking on nearby trails. He is an avid video gamer, often spending his spare time playing with his brother or friends. In addition to his love for gaming, Brandon enjoys watching anime and movies, which provide him with a source of relaxation and inspiration.
Brandon Chau’s commitment to his profession, combined with his enthusiasm for his personal interests, makes him a well-rounded and valuable member of the SD Mayer & Associates team. His blend of practical experience, academic prowess, and personal passion ensures he delivers top-notch tax services to his clients.
Tax Manager
Aaron joined the SD Mayer team in 2022 when the firm acquired Vocker Kristofferson and Co. CPAs. Since beginning his career in 2013, he has developed a well-rounded skill set, working across both tax and audit engagements with equal confidence and dedication.
On the tax side, Aaron brings experience across a wide range of filings, including individuals, partnerships, trusts, corporations, and nonprofits. His audit work has centered on the distinct financial needs of nonprofits and employee benefit plans, giving him a sharp understanding of the complexities these organizations face.
Aaron earned his Bachelor's degree in Business Management Economics from the University of California, Santa Cruz, and is a licensed CPA. His blend of education, technical ability, and years of practical experience make him a valuable asset to our team and the clients we serve.
Accountant
Gianna Cosio is a dynamic and driven individual who has recently graduated from the University of San Francisco with a Bachelor’s degree in Business Administration with a focus on Accounting. Currently, she is further advancing her expertise through a Master’s program in Accountancy at California State University, East Bay.
As the eldest of three siblings, Gianna has always embraced her role as a supportive and nurturing figure in her family. Outside of her academic and professional pursuits, she cherishes quality time with her loved ones. Gianna and her family share a passion for activities that bring them closer together, from enjoying the latest movies and strolling through shopping malls to exploring new destinations. Their favorite escapes include the magical world of Disneyland and the beautiful landscapes of Hawaii, where they create lasting memories and strengthen their family bonds.
Gianna’s commitment to her career and her family reflects her balanced approach to life, blending ambition with the joy of shared experiences.
Tax Administrator
Alejandra "Abby" Deras joined SD Mayer in 2025 as part of the merger with Bogdan Frasco CPAs. Prior to this, she gained valuable experience at Bogdan & Frasco LLP, focusing on clerical work with a specialization in tax return and forms assembly. Her attention to detail and commitment to accuracy have made her a reliable contributor in supporting tax operations.
Abby earned her Bachelor’s degree in Latina/o Studies with a minor in Criminal Justice from San Francisco State University. Her academic background reflects her passion for understanding diverse perspectives and complex systems, which she applies in her professional and personal life.
Outside of work, Abby cherishes spending time with her immediate family, whether it’s enjoying a meal out, catching a movie, or taking annual vacations together. She values creating new memories and prioritizes quality time with loved ones, finding joy in shared experiences.
Audit Associate
When Josiah joined the team as an audit associate in fall 2023, he brought with him a unique perspective shaped by his prior stint in finance. Working as a loan officer at Aegis Lending Corporation, Josiah navigated the intricate world of finance, where precision, attention to detail, and a keen sense for numbers were paramount. This invaluable experience undoubtedly serves as an asset in his new role as an audit associate, allowing him to see beyond just the numbers and understand the story they tell.
His academic journey is just as impressive. Earning his bachelor’s degree from the esteemed California State University East Bay, Josiah pursued Business Administration with a concentration in accounting. This solid foundation in business and accounting principles has prepared him well for the challenges of the auditing world. And now, with his active preparation for the CPA exam, Josiah underscores his commitment to excellence and a desire to continuously enhance his professional credentials.
In sum, Josiah’s journey from finance to auditing, combined with his love for adventure and family, make him a well-rounded professional and a valuable member of the team. His experiences both inside and outside the office contribute to a unique perspective that enhances his professional contributions.
Tax Manager
Dina joined our firm in 2021, bringing a strong foundation in tax and accounting built through a diverse and dynamic career. She got her start at Thomson Reuters, where she supported accounting firms during tax season by troubleshooting e-filing issues and providing guidance on data entry for income tax products. This early experience gave her a deep understanding of the tools and processes that drive the profession.
From there, Dina went on to make her mark across the Bay Area accounting landscape, contributing to firms such as Robert Half, Hing Accountancy Corp, and Marcum. During her time at Marcum, she worked closely with high-net-worth individuals, partnerships, and corporations, handling complex tax filings including gift and trust returns. She also played a key role in year-end tax planning strategies for clients.
A licensed enrolled agent, Dina holds a Bachelor's degree in Accounting along with a Master's Degree in Taxation. Her combination of real-world experience and strong academic credentials continues to make her an invaluable part of our team at SD Mayer.
Administrative Support & Office Services
At the heart of SD Mayer’s operations, you’ll find Stephanie, ensuring everything runs smoothly and efficiently. As the face and voice of our firm, Stephanie’s warm and welcoming presence ensures each visitor or caller feels valued and attended to from the moment they engage with us.
Stationed at our front desk, she masterfully routes every incoming call, ensuring each inquiry reaches its intended destination swiftly. But Stephanie’s role extends far beyond the reception. She is the unsung hero behind many administrative tasks that keep our office functioning seamlessly. From diligently handling mailings and meticulously managing our office supplies, to brewing that perfect pot of coffee every morning and ensuring there’s always a snack to keep our energy levels up – Stephanie does it all with a smile and unmatched dedication.
Next time you’re at SD Mayer, make sure to greet Stephanie. She’s not just our Front Desk & Administrative Assistant; she’s the pulse of our operations and the embodiment of our firm’s commitment to stellar client service.
Senior Tax Manager
J.T. Harold Forbus joined SD Mayer in 2025 as part of the firm’s merger with Bogdan Frasco CPAs. With over 30 years of tax experience, J.T. has built a distinguished career working with individuals and small businesses. His expertise includes specialized tax planning for stock-based employee compensation, and he is known for his ability to explain complex tax concepts in plain, accessible language.
Prior to joining SD Mayer, J.T. gained extensive experience at Bill Pollard, CPA, and Bogdan & Frasco LLP. His educational background includes studies at San Joaquin Delta College and California State University, East Bay (formerly Cal State Hayward), where he earned a Bachelor’s degree in Business with a specialization in Accounting.
J.T. is actively involved in professional and community organizations. He is a proud member of CalCPA and the Rotary Club of San Francisco, one of the oldest Rotary Clubs in the world. As a former President of the Rotary Club, he has dedicated time and energy to community betterment projects in San Francisco, fostering meaningful connections with fellow Rotarians.
Outside of work, J.T. values the wisdom of everyone he encounters, often saying, “The most important person to know in your firm is the janitor...they have all the keys!” This philosophy reflects his appreciation for the contributions of every individual and his belief in the power of collaboration and respect.
Office Administrator
Mayrenn Galvez is a seasoned professional with over two decades of experience in the legal and tax sectors, having dedicated 22 years of her career to serving a diverse range of clients at Seifer, Murken, Despina, James & Teichman. In 2023, she embarked on a new chapter in her career, joining SD Mayer & Associates as an Office Administrator. A proud alumna of Maryhill College in the Philippines, Mayrenn’s academic background laid a solid foundation for her illustrious career. When she’s not expertly managing office operations or navigating complex administrative challenges, Mayrenn can be found indulging in her love for the great outdoors, particularly through camping and hiking. Travel holds a special place in her heart, offering her opportunities to explore new cultures and cuisines. Moreover, she takes great joy in supporting her daughter’s passion for volleyball, often traveling to tournaments to cheer her on. Whether dining out or embarking on a new adventure, Mayrenn’s enthusiasm for life’s simple pleasures is infectious.
Senior Tax Associate
Geetha Gowda joined SD Mayer in 2025 as part of the merger with Bogdan Frasco CPAs, bringing over 11 years of experience in tax preparation and accounting. Her professional background spans multiple firms, including Bogdan & Frasco LLP in San Francisco, Collins Mason & Company LLP in Oakland, Sweeney Kovar LLP in Danville.
Throughout her career, Geetha has specialized in preparing tax returns for individuals, trusts, nonprofits, and partnerships. Her dedication to accuracy and her ability to navigate complex tax issues make her a valuable resource for clients seeking personalized and reliable support.
Geetha holds a Master of Taxation from the University of Denver and two Master of Arts degrees in Sociology—one from Kansas State University and another from Bangalore University. Her diverse educational background equips her with a broad perspective and a commitment to understanding client needs in depth.
Outside of work, Geetha enjoys spending time with her family. She is married and has two adult sons. In her free time, she finds joy in gardening, walking, and socializing with neighbors and members of the Indian community, fostering strong connections both personally and professionally.
Project Coordinator
Valeria Gutierrez is an enthusiastic Project Coordinator at SD Mayer & Associates LLP, bringing a rich blend of experience and academic prowess to the team. With three years of experience working at a law school admissions office and a pivotal role on the finance team for a San Francisco mayoral campaign, Valeria has developed a strong foundation in both administrative and financial operations.
Currently attending the University of San Francisco (USF), Valeria is pursuing a double major in Finance and Marketing with a minor in Economics. This dual focus equips her with a comprehensive understanding of the firm from two crucial perspectives, enhancing her ability to contribute effectively to marketing strategies and financial insights.
Valeria’s strong family ties keep her rooted in the Bay Area, where she enjoys close relationships with her relatives. She frequently visits her extended family in Mexico, maintaining a strong cultural connection. A passionate sports enthusiast, Valeria and her father are avid fans of college softball, particularly the UCLA team, and they relish attending games together.
In her free time, Valeria enjoys traveling, running in Golden Gate Park, and immersing herself in Nicholas Sparks novels. Her diverse interests and dynamic background make her a valuable asset to SD Mayer & Associates, where she continues to grow and make meaningful contributions.
Valeria Gutierrez’s dedication, diverse experience, and academic excellence position her as a promising talent in the fields of marketing and finance, bringing fresh perspectives and enthusiasm to SD Mayer & Associates LLP.
Director, CAAS
Joining SD Mayer in 2014, Brian has consistently showcased his prowess in financial management and supervision. Serving as the firm’s Controller, he brings an integrated approach to his role, effortlessly merging his responsibilities in the Outsourced Accounting department. In this capacity, Brian not only offers his expertise as an outsourced CFO/Controller to clients but also mentors and supervises the dynamic team under his charge as the Director of Outsource.
With a career spanning nearly two decades in the realm of Finance, Brian’s rich tapestry of experience is evident. Prior to his tenure at SD Mayer, he provided strategic direction as a Finance Manager at another esteemed organization, further sharpening his acumen in financial strategy and oversight.
Academically accomplished, Brian possesses a Bachelor’s Degree in Accounting/Business Management. But his passion for continuous learning did not stop there. He pursued and attained a Master’s Degree in Business Administration, with a specialization in Accounting & Finance. This dual qualification equips him with both the technical expertise and the strategic insight to lead financial operations with precision and foresight.
With Brian at the helm of our financial affairs, SD Mayer is assured of sound financial stewardship, underpinned by years of hands-on experience and academic rigor.
Tax Manager
Terrence joined SD Mayer in 2025 following the firm's merger with Ronald Ruttenberg CPAs, bringing with him more than 25 years of dedicated experience in public accounting. A San Francisco native, he earned his Bachelor of Arts degree in Business from San Francisco State University, where he built a solid grounding in accounting, finance, and taxation. His passion for the field led him to join RRC in 1997, where he spent years delivering high-quality tax services to a broad range of clients.
A licensed CPA, Terrence has built deep expertise in preparing tax returns for individuals, partnerships, fiduciaries, corporations, and nonprofit organizations. His thorough knowledge of tax laws and sharp eye for detail enable him to craft thoughtful, tailored strategies that address each client's unique financial picture. Whether helping individuals plan ahead or guiding businesses and nonprofits through complex compliance requirements, he is known for his accuracy, efficiency, and genuine commitment to client service.
Outside of work, Terrence leads an active and well-rounded life. He's an avid cyclist and hiker who takes full advantage of Northern California's scenic trails and landscapes. He also loves to travel, with a curiosity for different cultures, cuisines, and historical sites around the world. When he's not on the move, he enjoys exploring new vintages and wineries, bringing the same sense of discovery to his appreciation of fine wine.
Terrence's deep expertise, long-standing dedication to his clients, and passion for life beyond the office make him a welcome addition to the SD Mayer team.
Director
With an association stretching nearly a decade at SD Mayer and over 25 years deep-rooted in the financial services arena, Thérèse stands as a beacon of knowledge, efficiency, and dedication. Anyone on the wealth management team would testify that Thérèse is truly the backbone of their operations. Without her meticulous attention to detail, vast experience, and commitment, navigating the financial maze would be a daunting task.
Among her extensive repertoire of roles, Thérèse masterfully prepares and assists with client meetings, ensuring each interaction is seamless and productive. Her proficiency extends to creating and maintaining comprehensive financial plans. She oversees the intricate process of applications for investments and insurance, deftly manages underwriting for insurance clients, and ensures that policies are serviced promptly. Her role in distributing quarterly reports and managing IRA client’s annual Required Minimum Distribution epitomizes her efficiency and precision. Furthermore, Thérèse expertly navigates the administration of our Irrevocable Trust clients, handling aspects from banking and Crummey Letters to insurance premium payments.
However, Thérèse’s dedication is not confined to the corridors of SD Mayer alone. Thousands of miles away in Kenya, she has a second home and a second calling. Leading the non-profit, Sabore’s Well, she has played an instrumental role in building a school and installing two life-changing wells. This venture not only speaks volumes about her commitment to the global community but also reflects her compassion and desire to make a tangible difference.
For both SD Mayer and the communities in Kenya, Thérèse’s presence is an assurance of commitment, passion, and transformation. Her professional brilliance and humanitarian spirit are inspirations to us all.
Securities offered through Valmark Securities, Inc. Member FINRA, SIPC. Fee based planning offered through SDM Advisors, LLC. Third party money management offered through Valmark Advisers, Inc a SEC registered investment advisor. 130 Springside Drive, Suite 300, Akron, Ohio 44333-2431. 1-800-765-5201. SDM Advisors, LLC is a separate entity from Valmark Securities Inc. and Valmark Advisers, Inc.
Audit Supervisor
Joining SD Mayer in 2018 through a coveted internship program with CalPoly, Kelly’s journey from an intern to a full-fledged member of the audit team is a testament to her dedication, skill set, and unparalleled work ethic. The seeds of her professional foundation were sown during her internships with esteemed firms, Moss Levy & Hartzheim LLP and Deloitte. These experiences imbued her with a nuanced understanding of the audit and accounting world, preparing her for the challenges ahead.
At SD Mayer, Kelly has proven to be an invaluable asset. Her analytical prowess is evident in her ability to dissect complex financial statements, ensuring they adhere to the highest standards of transparency and accuracy. Specializing in financial report audits, she collaborates seamlessly with our tight-knit audit team, contributing to both the strategic and operational facets of the audit process.
Holding a Bachelor’s degree in Accounting from Cal Poly SLO, Kelly combines her academic grounding with practical insights, ensuring her clients receive top-tier audit services. As she continues to evolve and grow with SD Mayer, Kelly is undoubtedly set to achieve many more milestones in her illustrious career.
Tax Associate
Having kick-started his career with some of the most prestigious accounting firms in the region, including Young, Craig and Co LLP, Andersen, and Seiler LLP, Joe brings to SD Mayer a wealth of experience and a profound understanding of private client services. He joined our firm in 2022 and has rapidly become an integral member of our tax team.
Joe specializes in individual, estate, and trust returns. His adeptness at tax planning, especially for high net-worth clients in the Bay Area, is a testament to his expertise and dedication. Each project Joe undertakes reflects his commitment to precision, comprehensive research, and client satisfaction.
An alumnus of the University of San Francisco, Joe holds a degree in Finance. Currently, he’s ardently pursuing his CPA license, underscoring his commitment to continuous learning and professional growth. Excited by the myriad opportunities at SD Mayer, Joe is keen on broadening his horizons and scaling new heights in his career.
Outside the professional arena, Joe has a rich personal life. He cherishes moments spent with his long-time girlfriend, Madie, and shares a special bond with his senior Chihuahua, Slim. A sports enthusiast, Joe can often be found on the golf course or the tennis court, perfecting his game. A self-confessed foodie, Joe loves exploring the myriad gastronomic delights the City offers, always on the hunt for the next best restaurant.
At SD Mayer, we are thrilled to have Joe on board, confident that his unique blend of expertise, passion, and dedication will continue to contribute significantly to our firm’s growth and success.
Technology Solutions Manager
Ronnie Jackson brings over a decade of experience in Information Technology to his role as Technology Solutions Manager. With a proven track record of implementing innovative tech solutions, Ronnie’s expertise spans a diverse range of industries, including engineering, construction, real estate, and cybersecurity.
Before joining our firm, Ronnie held key technology roles at renowned organizations such as Sherwood Design Engineers, Shifamed, Reali, Skyline Construction, Trinity SF, and AlienVault. His broad experience has equipped him with a unique perspective on how technology can drive efficiency, security, and growth in complex business environments.
Ronnie holds a degree from Columbia University and studied at City College of San Francisco (CCSF). His commitment to excellence is rooted in his five years of service in the United States Navy, during which he lived in Japan for two years—an experience that fostered his adaptability and global outlook.
Outside of work, Ronnie is an avid climber and enjoys playing disc golf as well as several racquet sports, including racquetball, ping pong, and pickleball. His passion for both technology and active pursuits reflects his energetic approach to problem-solving and teamwork.
Ronnie’s blend of technical acumen, leadership experience, and enthusiasm for continuous learning makes him a valuable asset to our clients and our team.
Partner-In-Charge, Tax
Helen leads the tax practice at SD Mayer, bringing more than 30 years of experience to a role that extends well beyond technical tax work. Over the course of her career, she has held positions at some of the most respected names in the industry, including PwC, Franklin Templeton Investments, Sensiba San Filippo, and Brown Adams.
As Tax Practice Leader, Helen is responsible for shaping the direction of the firm's tax department. Her role encompasses hiring, strategic planning, production, billing, and training, and she serves as a key member of both the leadership and transition teams. She also drives the department's weekly meetings, keeping the team aligned and moving forward.
A licensed CPA, Helen earned her Bachelor's degree in International Relations from Stanford University — an academic background that gives her a distinctive and broad-minded approach to her work. That multidisciplinary foundation, combined with decades of hands-on tax experience, allows her to see the bigger picture while staying deeply engaged in the details.
Beyond her technical and leadership skills, Helen is known for her dedication to developing talent and fostering a culture of continuous learning within the firm. For Helen, leading the tax practice isn't just about delivering excellent work — it's about building a team that consistently grows, improves, and exceeds expectations.
Tax Manager
Frisye has been building her career in accounting since 2008, steadily growing from a Tax Associate into a skilled Tax Manager. Along the way, she has gained experience at well-regarded firms including Burr Pilger Mayer (BPM), TNT, Inc. Certified Public Accountants, and Armanino — each role sharpening her ability to navigate complex financial structures and deliver thoughtful tax solutions.
A licensed CPA, Frisye currently works with SD Mayer on a part-time, remote basis. This arrangement reflects both her flexibility and her commitment to balancing a meaningful professional career with her role as a mother.
Frisye began her academic path at De Anza College, where she earned an Associate's degree in Liberal Arts, before going on to Indiana University's Kelley School of Business, where she completed a Bachelor's degree in both Accounting and Finance. That strong educational foundation, combined with years of practical experience across multiple firms, gives her the tools to consistently deliver high-quality work for our clients.
Whether working remotely or collaborating with the broader team, Frisye brings reliability, technical skill, and a genuine dedication to her craft that make her a valued member of the SD Mayer team.
Executive Assistant
With over three decades of dedicated experience as an Executive Assistant, Shainaaz Khan brings exceptional organizational expertise, professionalism, and warmth to her role at our firm. Shainaaz’s career is distinguished by her tenure at leading organizations, including Macquarie Group, where she supported senior executives with unwavering commitment and discretion.
Shainaaz holds an Associate’s Degree in Accounting and Secretarial Science from Heald College of San Francisco, which provides her with a strong foundation in both finance and administration. Born and raised in Fiji, she brings a global perspective, adaptability, and a deep appreciation for diverse cultures to the workplace.
Beyond her professional accomplishments, Shainaaz is devoted to her family—she has been married for 26 years and is the proud mother of two adult sons. She finds joy in life’s simple pleasures: watching football, traveling, gardening, ocean drives, and especially cooking and baking for loved ones. Shainaaz is also known for her love of sunsets and her nurturing spirit, always ready to help others and live by the values of forgiveness and simplicity.
Shainaaz’s blend of experience, positive outlook, and personal integrity make her an invaluable member of our team and a trusted partner to colleagues and clients alike.
Partner, Tax
Michael brings more than 20 years of experience in accounting and finance to his role as Partner at SD Mayer. Over the course of his career, he has held positions at respected organizations including Novogradac & Company and Wells Fargo, building a broad and versatile skill set along the way. He also spent a significant chapter of his career at Vocker Kristofferson and Co., which merged with SD Mayer in 2022.
As a licensed CPA and Partner, Michael serves a wide-ranging client base that includes individuals, high-wealth families, partnerships, corporations, and nonprofits. He has developed particular depth in areas such as real estate, stock options, estate tax, small business advisory, and trusts, helping clients make informed decisions across complex financial landscapes.
Michael has a special focus on working with high-net-worth individuals and families, crafting personalized strategies designed to grow and protect their wealth. His strong understanding of the nonprofit sector adds another dimension to his practice, allowing him to serve organizations with the same level of care and precision he brings to his individual clients.
Michael earned his Bachelor's degree in Economics with an Accounting emphasis from the University of California, Santa Barbara, and went on to complete a Master's degree in Taxation from Golden Gate University.
With his depth of experience, strong academic foundation, and genuine dedication to his clients, Michael is a driving force at SD Mayer and a trusted advisor to those he serves.
Partner, Tax
Marianne's career in accounting is defined by leadership, vision, and a deep commitment to her profession and community. After spending eight formative years at a prominent local CPA firm, she co-founded Vocker Kristofferson and Co. in 1990. Over the next three decades, she built the firm into a thriving practice before it was acquired by SD Mayer in 2022, where she continues to play a key role.
A licensed CPA with expertise spanning both audit and tax, Marianne provides her clients with well-rounded, comprehensive service. She holds a Bachelor's degree in Business Economics from the University of California, Santa Barbara, and a Master's in Taxation from Golden Gate University in San Francisco.
Marianne's dedication extends well beyond her professional work. She has been actively involved in her community, serving as a board member for the San Mateo-Foster City Community Education Foundation, the Highlands Recreation District, and Music at Kohl Mansion. She has also served as treasurer for both the Rotary Club of Burlingame and the Congregational Church of San Mateo, putting her financial expertise to work in service of the organizations she cares about.
At the state level, Marianne continues to shape the accounting profession through her involvement with the State Committee of Accounting Practices and Accounting Standards. She has also served two terms on the State Peer Review Committee, lending her experience to help uphold professional standards across the industry.
From her early career beginnings to co-founding her own firm and now as a vital part of SD Mayer, Marianne's journey reflects a steadfast dedication to excellence, client service, and giving back to her community.
Programs and Partnerships Manager
Pei-Ling Lee serves as the Programs and Partnerships Manager at the 5 Buckets Foundation, a nonprofit dedicated to empowering individuals at the start of their personal financial journeys with the knowledge and tools for lifelong financial success.
With a rich background in trauma-informed coaching and integrative wellness, Pei-Ling views financial literacy as a cornerstone of overall well-being. Her passion particularly shines as she guides individuals to develop a healthier, more mindful relationship with money.
A Bay Area native, Pei-Ling graduated summa cum laude from Boston College and furthered her studies abroad at the London School of Economics. She is an RYT-200 certified yoga teacher and a Mastery Method trained coach, bringing a holistic perspective to financial literacy education.
Tax Supervisor
Tszming joined SD Mayer in 2025 as part of the firm's merger with Bogdan Frasco CPAs. A licensed CPA with decades of experience in public accounting, she has built a strong reputation for helping clients navigate the complexities of tax law with clarity and confidence.
Throughout her career, Tszming has developed deep expertise in assisting individuals, corporations, partnerships, trusts, estates, and private foundations with income, estate, and gift tax compliance. Her thorough understanding of the tax landscape, combined with a thoughtful and personalized approach, has made her a trusted advisor to clients looking to manage their obligations while planning for long-term financial success.
Tszming is known for taking the time to understand each client's unique circumstances and goals, delivering tailored solutions that align with their broader financial picture. Her blend of technical skill and genuine dedication to client service makes her a valued member of the SD Mayer team.
Tax Associate
Ron Levy is a dedicated tax associate at SD Mayer & Associates LLP, bringing over two years of specialized experience in tax preparation and R&D tax credit studies. His professional journey includes valuable roles at Krohn Watters Hicks LLP, Andersen Tax LLC, and Fondo, where he honed his expertise in working with agricultural, gaming, and biopharmaceutical companies.
Ron graduated from San Jose State University in 2022 with a Bachelor of Science in Economics, providing him with a strong analytical foundation to navigate the complexities of tax regulations and credits. His meticulous approach and dedication to his clients ensure they receive the most accurate and beneficial tax solutions.
Beyond his professional achievements, Ron is a certified PADI Rescue Diver, showcasing his commitment to safety and precision. He enjoys an active lifestyle, often embarking on long hikes and bike rides. His hobbies also include scuba diving, road biking, video gaming, and water skiing, reflecting his adventurous spirit and diverse interests.
Ron Levy’s blend of professional expertise and personal passions makes him a valuable member of the SD Mayer & Associates team, where he continues to deliver exceptional tax services and insights to his clients.
Partner, Tax
Craig joined SD Mayer in 2025 following the firm's merger with Bogdan Frasco CPAs. With 27 years in public accounting, he has established himself as a trusted Tax Partner with deep experience serving individuals, small businesses, trusts, and estates. He is particularly skilled in advanced tax planning strategies, including guiding clients through the complexities of employee equity compensation.
A licensed CPA, Craig began his career at Price-Waterhouse before spending years at Bogdan & Frasco LLP, where he refined his expertise in tax planning and compliance. His ability to deliver thoughtful, personalized guidance tailored to each client's financial goals has been a hallmark of his career.
Craig earned his Bachelor of Arts in English Literature from the University of California, Berkeley, and a Master's in Taxation from Golden Gate University — an academic path that reflects both his analytical mind and intellectual curiosity.
Outside of work, Craig enjoys spending time with his wife, Christine, who works in Special Collections at the Bancroft Library at UC Berkeley, and their children, Sophia and Charlie. The family shares a proud connection to the University of California system as graduates, and they love traveling together to Hawaii, Yosemite, and Europe.
Craig's knack for numbers showed up early. At just nine years old, he won a bus betting pool by correctly guessing the attendance at a Los Angeles Rams game, walking away with $44 — a small fortune for a kid in 1974. That early instinct for analysis would go on to shape a long and successful career in accounting.
Audit Senior Associate
Jacqueline Li is an Audit Associate with three years of professional experience specializing in nonprofit organization audits. Prior to joining the team, she worked at Tang & Lee LLP, a public CPA accounting firm, where she honed her expertise in auditing for the nonprofit sector. Jacqueline holds a Bachelor’s degree in both Accounting and Finance from San Francisco State University and is a proud member of the American Institute of Certified Public Accountants (AICPA).
Outside of work, Jacqueline enjoys traveling, baking, and playing video games, bringing creativity and a problem-solving mindset to both her professional and personal life.
Tax Senior
WanJun is one of the newer additions to the SD Mayer family, having joined us in 2022 following the strategic acquisition of Vocker Kristofferson and Co. CPAs. Though relatively new to the accounting world with her professional journey starting in 2019, WanJun has already demonstrated her capability and adaptability, serving in both tax and audit departments with equal aplomb.
In her tenure as an accountant, she has shown significant proficiency in tax matters, including handling individual, corporate, and nonprofit clients. WanJun’s audit expertise is also expansive, with a special emphasis on auditing analytical procedures, meticulous engagement planning and testing, financial statement preparation, and adjustments to trial balances. Moreover, she’s adept at crafting Independent Auditor Reports that reflect accuracy and clarity, integral for a firm’s reputation.
An alumna of San Francisco State University, WanJun graduated with a Bachelor’s degree in Accounting in 2019. This strong academic background, coupled with her on-the-job experiences, has positioned her as an emerging talent in the world of accounting.
With her keen attention to detail and an evident passion for the field, WanJun has swiftly become an invaluable asset to SD Mayer and our esteemed clientele. As she continues her journey with us, we’re eager to see her explore even greater heights in her career.
Staff Consultant
Since joining the SD Mayer team in late-2022, Anthony has quickly become an indispensable member of our family. With a foundation rooted in prior experience managing bill of ladings and handling intricate reconciliations, he brings a keen eye for detail and a thorough understanding of critical accounting processes.
Although relatively new to our firm, Anthony’s transition into the outsourced accounting department has been seamless. His adaptability, combined with a solid grounding in the basics of accounting, ensures that he contributes value to our team and our clients every day.
A proud alumnus of Cal East Bay, Anthony graduated with a Bachelor’s degree in Accounting, reinforcing his theoretical knowledge and providing him with a robust platform to jump into the practical world of accounting.
Anthony’s fresh perspective, commitment to excellence, and genuine passion for the profession make him a noteworthy rising talent at SD Mayer. As he continues to carve out his niche in the accounting realm, we have no doubt he will reach impressive milestones and further strengthen our collective prowess.
Experienced Tax Associate
Michelle Luo is a dedicated and highly skilled tax associate at SD Mayer & Associates LLP, bringing over a decade of experience in the accounting industry. Her expertise has been honed through five years of specialized work in tax, making her a valuable asset to the firm and its clients.
Prior to joining SD Mayer & Associates, Michelle worked at MRBK Accountants & Consultants, where she developed a strong foundation in various accounting practices and tax regulations. Her bilingual proficiency in Chinese and English enables her to serve a diverse clientele, providing tailored and comprehensive tax solutions.
Michelle’s academic journey began in Wuhan, China, where she studied accounting and earned her degree before obtaining her CPA license. This robust educational background, combined with her extensive professional experience, underscores her commitment to excellence in the field of accounting.
Outside of her professional life, Michelle is an avid sports enthusiast. She enjoys playing pickleball and table tennis, and her active lifestyle extends to hiking and traveling. Michelle also values social connections, often spending time with friends and building relationships within her community.
With her unique blend of expertise, cultural knowledge, and personal interests, Michelle Luo continues to excel as a tax associate, delivering exceptional service and insights to her clients at SD Mayer & Associates LLP.
Tax Associate
Su joined SD Mayer in 2025 through the firm's merger with Bogdan Frasco CPAs, bringing more than 20 years of professional experience spanning multiple industries and countries. With nine years focused in tax, she specializes in preparing high-net-worth individual tax returns, corporate tax returns, and trust returns, along with general ledger and financial statement preparation.
Su's career began in Myanmar, where she worked as an Apprentice Auditor at U Hla Tun Group Financial Consulting Firm, an associate of Coopers & Lybrand International. From there, she took on an Accountant role at Sedona Hotel in Mandalay before moving to Singapore to work as an Account Executive at Leo Shipping Pte. After returning to Myanmar to help manage her family business and raise her first-born daughter, Su eventually relocated to the United States, where she shifted her focus to tax preparation. She built her U.S. career through roles as a Certified Tax Analyst at H&R Block and as a Tax Accountant at Mark Dinkel CPA PC (Liberty Group) and Bogdan & Frasco LLP.
Su holds a Bachelor of Commerce from the Institute of Economics in Yangon, Myanmar, and is a licensed CPA, having earned her designation from the Myanmar Accountancy Council — a highly competitive achievement that required placing among the top 25 students in her class.
Outside the office, Su loves spending time with her two daughters, one a high school senior and the other in eighth grade. Together they enjoy exploring restaurants, watching movies, Korean dramas, and Japanese cartoons, and shopping. Su's journey — from excelling in Myanmar's rigorous accounting program to raising a family and building a successful career in the U.S. — is a testament to her resilience and determination.
Supervisor
Since joining SD Mayer in 2018, Carlos has continually showcased an unwavering commitment to precision and excellence. As a vital part of our outsourced accounting team, Carlos isn’t just an accountant; he’s a gatekeeper of accuracy for clients spanning a diverse array of industries.
His prowess in providing top-notch bookkeeping and bill pay support is evident in the trust that his clientele places in him. Carlos takes a deep dive into the intricacies of full-cycle accounting, ensuring that every transaction is meticulously recorded in the General Ledger in adherence to GAAP principles. The meticulous fixed asset schedules and financial statements he crafts are more than just numbers; they tell a story of the financial health and trajectory of a business.
Yet, it’s not just about the numbers for Carlos. He possesses the rare talent of translating intricate data into clear, coherent board presentations, enabling decision-makers to grasp the significance of analytical findings at a glance.
His educational foundation from San Francisco State University, where he majored in accounting, has equipped him with the technical skills that he seamlessly blends with his innate analytical abilities.
At SD Mayer, Carlos stands as a testament to what it means to be both a number cruncher and a strategic thinker, ensuring that the financial narratives he presents are as compelling as they are precise.
Solutions Coordinator
Since coming on board in 2022, Alexandra has swiftly made her mark within SD Mayer’s expanding wealth management practice. Even though she’s based in the picturesque surroundings of Kentucky, the wonders of technology bring her skills seamlessly to the team. Alexandra’s prowess in managing our CRM system and overseeing the back office ensures that our operations run smoothly, while her talent in tracking leads helps the firm continually grow its footprint in the wealth management sector.
A notable moment in her personal life was when Alexandra and her husband, Alex, welcomed their baby girl into the world in November 2022. Her journey into motherhood adds another dimension to her role, as she understands the significance of financial stability and planning for families.
Educated at the University of Cincinnati, Alexandra majored in Sports Administration, a degree that instilled in her the values of teamwork, dedication, and strategic thinking—skills that she channels every day in her professional realm.
Beyond her role at SD Mayer, Alexandra harbors a deep love for the enchanting world of Disney. She dreams of traveling to every Disney Park worldwide, immersing herself in the magic each destination has to offer. As a passionate coach for Track & Field for the past six years, she also finds joy in the athletic arena, supporting and cheering on her team as they push boundaries and achieve greatness.
In Alexandra, SD Mayer finds not just a dedicated professional but also a vibrant individual whose passions and pursuits enrich our team’s tapestry.
Securities offered through Valmark Securities, Inc. Member FINRA, SIPC. Fee based planning offered through SDM Advisors, LLC. Third party money management offered through Valmark Advisers, Inc a SEC registered investment advisor. 130 Springside Drive, Suite 300, Akron, Ohio 44333-2431. 1-800-765-5201. SDM Advisors, LLC is a separate entity from Valmark Securities Inc. and Valmark Advisers, Inc.
Office Manager, San Mateo
Alona joined the SD Mayer family in 2022 and swiftly assumed the crucial role of Office Manager at our San Mateo branch. With a rich tapestry of professional experiences, she embodies the qualities of a quintessential manager, seamlessly ensuring the smooth day-to-day functioning of the office.
Her time as an administrative assistant in a San Francisco property management firm was marked by a meticulous approach and a knack for understanding the intricate details of administrative functions. Three years in this role honed her skills, preparing her for the diverse challenges of her next assignment. At the Teaspoon Franchising Company, Alona showcased her adeptness with numbers as a bookkeeper. From handling accounts receivable and payable to taking on payroll duties, from reconciling bank statements to crafting financial reports, her proficiency left an indelible mark.
These roles, combined with her four-year tenure as an office manager at another prestigious accounting firm, have equipped Alona with a distinct set of skills that now benefit SD Mayer. It’s clear that when it comes to organizational management and administration, Alona is no stranger to the intricacies and demands.
Notably, Alona’s educational journey took root in the Philippines, where she delved deep into computer education. This foundation surely plays a pivotal role in her ability to integrate technology seamlessly into her management style.
In Alona, SD Mayer has not only a skilled professional but also a dynamic team player who brings warmth, efficiency, and a touch of her unique journey to our bustling San Mateo location.
Senior Financial Advisor
Blending the precision of a golfer with the analytical mindset of a financial advisor, Cody stands as a pillar of dedication, commitment, and strategic vision in his role as a Senior Financial Advisor at SD Mayer. His specialty lies in curating all-encompassing financial plans – meticulously designed blueprints that illuminate the path to a secure and prosperous future for clients and their families.
Bound by a fiduciary duty, Cody’s dedication extends beyond the professional realm, ensuring he always champions the best interests of his clients. His approach is rooted in the philosophy of personalization. He dives deep into understanding the singular goals, dreams, and aspirations of each client, crafting a financial strategy that seamlessly aligns with their envisioned success. Beyond individuals, Cody’s expertise spans to small businesses, assisting them in orchestrating, managing, and servicing corporate retirement plans with the same zeal and precision.
What truly sets Cody apart is his riveting journey prior to joining SD Mayer. With a past that resonates with the thrilling greens and fairways of professional golf, Cody has played on esteemed tours spanning South Africa, Europe, and Canada. Golf, a game that demands patience, precision, and unwavering focus, has ingrained in him the principles of dedication, strategic decision-making, and an unparalleled attention to detail. He seamlessly marries these attributes from his golfing career with his financial advisory role, offering clients a distinct experience infused with a champion’s mindset and approach.
With Cody, it’s not just about the numbers; it’s about harnessing the power of strategy, dedication, and passion to shape financial futures. As he once navigated the complexities of golf courses, he now guides clients through the intricate pathways of wealth management, ensuring a swing that’s always aimed at success.
Securities offered through Valmark Securities, Inc. Member FINRA, SIPC. Fee based planning offered through SDM Advisors, LLC. Third party money management offered through Valmark Advisers, Inc a SEC registered investment advisor. 130 Springside Drive, Suite 300, Akron, Ohio 44333-2431. 1-800-765-5201. SDM Advisors, LLC is a separate entity from Valmark Securities Inc. and Valmark Advisers, Inc.
Founder & Managing Partner
Steve Mayer is the founder of SD Mayer & Associates, a San Francisco-based accounting, consulting, and wealth management firm built on a foundation of forward-thinking leadership and a genuine commitment to client success.
Before launching SD Mayer, Steve served as CEO of Burr Pilger Mayer (BPM), where he sharpened the leadership skills that would come to define his career. A licensed CPA with a natural entrepreneurial drive, Steve's interests have always extended well beyond traditional accounting. He co-founded a bank, became a co-owner of a bookstore, and ventured into the restaurant industry — each pursuit reflecting his curiosity and appetite for building something meaningful.
What sets Steve apart is the breadth of perspective he brings to his work. With deep experience across accounting, consulting, and wealth management, he offers clients a comprehensive view of their financial lives. Whether navigating complex tax and accounting matters, guiding mergers and acquisitions, or providing strategic business advisory, Steve brings both expertise and vision to every engagement.
Steve's impact reaches far beyond the office. Over more than four decades, he has dedicated his time and energy to over 15 nonprofit boards, including the San Francisco Chamber of Commerce, the Bay Area Council, and Riordan High School. He also founded the 5 Buckets Foundation, created to help young adults build a strong foundation in financial literacy.
An author of three books, Steve enjoys sharing the lessons and insights he's gathered throughout his career with a broader audience. At home in San Mateo, he treasures time with his wife of more than 30 years and their three children.
And for anyone who questions Steve's appetite for a challenge — at 60, he completed an Ironman, a testament to the same determination and drive that have fueled every chapter of his professional and personal life.
Client Systems Administrator
Rowena’s journey with SD Mayer is a story of dedication, commitment, and growth. Since 2013, she has been an instrumental figure at the firm, and her association with Steve Mayer dates even further back, testifying to a professional relationship built on mutual respect and trust.
In her pivotal role as the client systems administrator, Rowena seamlessly bridges the gap between clients and the firm. She’s the maestro orchestrating the first steps of a client’s journey with SD Mayer. From the meticulous drafting of contracts to the intricate process of onboarding, Rowena ensures a smooth and hassle-free transition for every client that walks through the firm’s doors. Moreover, her expertise extends to overseeing firm-wide billings, further amplifying her vital role within the organization.
Her impeccable skills and proficiency are not just products of her tenure at SD Mayer. Rowena has a rich tapestry of professional experiences that she brings to the table. At BPM, she served as an administrative assistant, honing her organizational skills and mastering the art of multitasking. Before that, she ventured into the dynamic world of marketing with the Chalhoub Group, where she coordinated marketing efforts and campaigns.
What stands out about Rowena is not just her extensive skill set, but her ability to adapt and evolve. From marketing to administration, she has seamlessly transitioned between roles, always bringing her A-game. Her journey speaks volumes about her versatility, commitment, and dedication.
In Rowena, SD Mayer found not just an employee but a cornerstone. Someone who has witnessed the firm’s evolution, been a part of its growth, and continues to be a beacon of reliability and excellence. Whether it’s managing a client’s first impression or ensuring the financial integrity of engagements, Rowena does it all with precision, passion, and unparalleled professionalism.
Consultant
Katie’s journey in the world of accounting is an inspiring tale of adaptability and passion. With an impressive stint at Blend, LLC, she brings a wealth of experience to SD Mayer, particularly in the realms of e-commerce and small businesses – sectors that are dynamic, ever-evolving, and crucial in today’s digital age.
Her expertise with tools like QBO and Bill.com demonstrates her commitment to stay ahead in the technology curve, ensuring that she not only understands the nuances of her field but also harnesses the power of modern tools to deliver excellence.
While her professional acumen is commendable, what makes Katie truly stand out is her personal story. Originally a California native, she now embraces the beautiful landscapes of North Carolina. Working from her home office, she perfectly balances the demands of her profession with the joys of motherhood. Exploring the picturesque coastal regions with her kids, Katie’s weekends are a blend of adventure and bonding. Whether it’s supporting her son’s cub scout activities or fueling her daughter’s passion for cars, she’s a hands-on mom who loves every bit of it.
Katie’s story is a testament to the modern professional – someone who seamlessly blends work with personal passions, and who isn’t bound by geographical confines. At SD Mayer, she’s not just an accountant; she’s a symbol of flexibility, commitment, and the joy of pursuing one’s passions, be it accounting, coastal adventures, or the thrill of a car race.
Senior Consultant
Joining SD Mayer in 2020, Patrick stands as a testament to dedication, diversity, and depth in the world of finance. With nearly a decade of experience across a multitude of industries, his portfolio shines bright with a range of expertise – from astute budgetary projections to meticulous tracking of sales.
His profound understanding of financial analysis ensures that the numbers aren’t just numbers; they narrate a story, provide insights, and forecast a vision. When it comes to P&L ratios and expense reports, Patrick possesses an analytical prowess that offers clarity and foresight, making him an invaluable asset to the team.
Drew University, a renowned institution, recognized his zeal and passion, awarding him a Bachelor’s Degree in Economics. But education is just one facet of Patrick’s multifaceted persona. Living in the bustling streets of New York and the politically vibrant atmosphere of Washington DC has given him an expanded worldview, imbibing in him the pulse of two of America’s most iconic cities.
With Patrick on board, SD Mayer doesn’t just get an expert with numbers; they get a seasoned strategist, a curious economist, and a global citizen, all rolled into one. It’s not just about balancing the books; it’s about understanding the world through the lens of economics, and Patrick does that with aplomb.
Partner, Tax
Noel's career in accounting spans more than four decades, marked by a spirit of entrepreneurship and a constant drive to grow. He launched his career at Coopers & Lybrand (now PwC) in San Francisco, where he built a strong foundation in the profession — and where he first crossed paths with Steve Mayer.
A licensed CPA, Noel went on to co-found Pohl, McNabola Berg & Co. alongside Tony Pohl and Mike Berg. In 2006, he led a merger with Helin, Donovan, Trubee & Wilkinson out of Austin, Texas, forming PMB Helin Donovan (PMBHD) — a firm that grew to 150 employees and 22 partners. It was a milestone that reflected Noel's ability to think big and bring people together around a shared vision.
In 2016, Noel reunited with his former Coopers & Lybrand colleague Steve Mayer, joining SD Mayer in what became a natural full-circle moment in both of their careers.
Today, as partner-in-charge of the tax department at SD Mayer, Noel focuses on serving high-net-worth individuals and their associated pass-through entities, including S-Corps, LLCs, and trusts. He also brings specialized knowledge in working with expatriate taxpayers and non-resident aliens, helping them navigate the complexities of cross-border tax rules with confidence.
Noel is equally committed to giving back to the profession and his community. He is an active member of the San Francisco Estate Planning Committee and the AICPA, and has previously served as chair of the San Francisco Nonprofit Committee and as a representative of the San Francisco chapter for CalCPA.
With decades of experience, a track record of building and leading successful firms, and a deep dedication to his clients and community, Noel remains an essential part of SD Mayer's leadership.
Manager
Julie joined SD Mayer in 2013 and has since become one of the firm's most versatile and valued team members. With more than 25 years of experience in public accounting, she brings depth and consistency to everything she takes on.
A licensed CPA, Julie is widely recognized for her expertise in working with nonprofits, but her contributions extend well beyond that specialty. She moves seamlessly across the firm's outsourced accounting, tax, and audit departments — a rare combination of skills that makes her an essential resource for clients and colleagues alike. Based out of the Menlo Park office, she brings a steady and reliable presence to the team there.
Before joining SD Mayer, Julie worked alongside Steve Mayer at BPM and later with fellow SD Mayer partner Joanne at Brown Adams. These experiences across different firms and teams gave her a broad perspective on the profession and deepened her ability to serve clients across a range of needs.
Julie earned her Bachelor's degree from San Jose State University and has been a licensed accounting professional for more than two decades of her career.
At SD Mayer, Julie is much more than a skilled accountant — she's a trusted advisor, a collaborative team member, and a steady hand that clients and colleagues count on.
Head of Human Resources
Stephanie Miller brings over 25 years of experience in Human Resources, excelling as a generalist while specializing in employee development, mentorship, and strategic leadership. Throughout her career, she has held pivotal roles at organizations such as Virgin Entertainment, Safeway, Goodwill, and Hanna Center, where her expertise has made a significant impact on workplace culture and organizational success.
Stephanie holds a credential in Strategic Human Resources Leadership from Cornell University, reflecting her commitment to staying at the forefront of HR best practices and innovation.
Guided by the belief that “Every good conversation starts with listening” by Tom Haak, Stephanie is dedicated to fostering open communication, collaboration, and growth in every aspect of her work.
Outside of work, Stephanie is a proud mother to a talented daughter on the Autism Spectrum, who dreams of becoming a film director and showcases exceptional skills in screenwriting and video production. Stephanie also shares her home with Bert, a lovable and "beautifully plump" 8-year-old cat who brings joy and warmth to her days.
Stephanie's dedication to fostering growth—both professionally and personally—makes her an invaluable asset to any team.
Chief Operating Officer (COO)
If the world of accounting and operations at SD Mayer had an unsung hero, Wyatt would be wearing that cape. Joining the firm in 2018, Wyatt’s quick rise to the position of COO within just a year is a testament to his unparalleled skillset and forward-thinking approach.
With half a decade’s experience in the complex realms of operations and project management prior to joining the firm, Wyatt wasn’t just another run-of-the-mill operations professional. His distinctive engineering background brought an analytical rigor and a precision-oriented mindset to the table, setting him apart from the crowd.
While Wyatt’s primary role encompasses overseeing the multifaceted internal operations, including domains like IT, HR, billing, and project management, his involvement doesn’t just stop there. He is an intrinsic part of several of the firm’s consulting projects, especially when it boils down to the realms of data analysis and reporting. The man possesses an uncanny knack for diving deep into the vast seas of data, extracting pearls of insights that drive actionable strategies.
His prowess in analyzing intricate data streams and turning them into actionable intelligence has paved the way for the firm to enhance its productivity and revenue streams significantly. With Wyatt’s hand on the wheel, data isn’t just numbers. It becomes a story, a map, a guide to what’s next.
And while his analytical talents are commendable, whispers around the firm have it that Wyatt’s engineering genius isn’t just limited to accounting and operations. Tales of his capacity to engineer spacecraft and missiles are told in hushed tones, adding an aura of mystique around this operational wizard.
At SD Mayer, Wyatt is much more than just the COO. He is the bridge between numbers and narratives, the beacon guiding the ship through stormy seas of data, and the strategic compass pointing the way forward. With an engineer’s precision and an analyst’s insight, Wyatt is redefining the paradigm of operations at SD Mayer.
Manager
In the world of outsourced accounting, Ken is the name that resonates with reliability, expertise, and precision. Joining SD Mayer in 2014, he has since been an integral part of the firm’s journey, providing an unwavering commitment to excellence.
As a Quickbooks certified professional, Ken stands as a beacon of knowledge and skill in the firm. Whenever there’s a need for a new client implementation, Ken is the go-to expert. This isn’t just due to his certification, but also because of the trust he has earned over the years. When Ken is on a project, the team knows it is in capable hands.
His responsibilities don’t stop at implementations. Ken’s role spans across critical accounting functions – be it monthly closes, crafting meticulous journal entries, handling monthly accruals, or ensuring every number aligns perfectly in the general ledger. His methodical approach and attention to detail ensure that every account is reconciled with precision, every time.
Ken’s expertise isn’t just a product of his years at SD Mayer. He carries with him the weight of about 15 years of experience from prior roles in the accounting world, having managed accounts payable and receivable at several esteemed firms. This vast experience is evident in every project he undertakes, ensuring clients receive nothing short of the best.
Outside of the numbers and software, Ken is a proud alumnus of UC Davis, holding a Bachelor’s degree in Economics. This foundation in economics, combined with his hands-on experience in accounting, gives him a unique perspective on financial projects, making him a valuable asset not just to SD Mayer but to every client he serves.
In essence, Ken isn’t just an accountant or a Quickbooks expert. He’s a financial craftsman, weaving together his extensive knowledge and experience to deliver top-tier accounting solutions, project after project.
Consultant
Trysta Obee is a distinguished consultant within SD Mayer’s Outsourced Accounting practice, where her expertise in financial accounting, data processing, and sales reporting modules significantly enhances the firm’s service offerings. With over eight years of experience in the accounting field and a solid foundation as a public notary for five years, Trysta brings a wealth of knowledge and a unique skill set to the table.
Prior to joining SD Mayer, Trysta honed her skills at several prominent organizations, including Eternal Beverages Inc, where she immersed herself in the intricacies of manufacturing and B2C product sales. At Robert Half International, she further developed her expertise in financial staffing and consulting, while her tenure at BLVD Residential (formerly RW Zukin) allowed her to explore the multi-unit residential property management industry. Throughout her career, Trysta has adeptly managed heavy data processing tasks, contributed to financial audits, and led sales reporting initiatives across a diverse range of industries.
Trysta’s academic background is equally impressive. She earned a Bachelor of Science in Business Analytics from San Jose State University (SJSU), demonstrating her adeptness at leveraging data to drive business decisions. Further solidifying her accounting expertise, Trysta obtained an AA in Accounting and a Certificate in Advanced Accounting from De Anza College. She is also a licensed notary, adding a valuable dimension to her professional capabilities.
Outside the office, Trysta’s life is rich with creativity and exploration. She is a devoted mother to two amazingly talented daughters, Eiliyah and Zamira, and a caring owner to Luna, their spirited husky. Together, they enjoy creating art, experimenting with new culinary dishes, touring museums, attending local events, and embracing the beauty of the outdoors on their walks. Trysta’s personal interests reflect her professional ethos: a commitment to innovation, a passion for learning, and a dedication to community.
In her role at SD Mayer, Trysta Obee continues to exemplify excellence in outsourced accounting, driven by her extensive experience, academic achievements, and a personal life filled with creativity and exploration. Her contributions not only enhance the firm’s capabilities but also enrich the financial strategies of the diverse clientele she serves.
Tax Associate
Andy Phan is a motivated accounting professional with a strong academic background and practical experience in financial services and analytics. He earned his Master’s degree in Accounting and Analytics from San Jose State University, where he developed a keen interest in integrating data insights with traditional accounting principles.
Andy began his professional journey at SJ Wiggins & Co., where he was involved in tax preparation, client support, and financial reporting. This hands-on experience provided him with a solid understanding of small business accounting and the importance of precision and client service in the field.
Currently preparing for the CPA exam, Andy balances his time between professional development, staying active through walking, and enjoying downtime with games and collectibles. His hobbies reflect his thoughtful and playful personality—whether he’s exploring strategies in games with friends or curating merchandise inspired by his favorite franchises.
Coming from a family deeply connected to education and real estate—his mother is an elementary school teacher, his father a home appraiser, and his brother works at SD Mayer in San Mateo—Andy brings a grounded and values-driven perspective to his work. He’s passionate about growing as a professional while maintaining strong ties to his community and interests.
Executive Associate
Winston Poppel is an Executive Associate with a strong foundation in business and accounting, having earned a Bachelor of Science in Commerce from the Leavey School of Business at Santa Clara University. During his time there, Winston took multiple accounting courses, gaining practical knowledge that complements his professional experience.
Winston’s work background includes serving as an Administrative Associate at Valley Gastroenterology in the summer of 2016, where he assisted with administrative tasks and gained insight into the healthcare industry. He also spent two summers working with the YMCA, first as a Counselor-In-Training in 2017 and later as a Junior Counselor in 2018, developing leadership, communication, and teamwork skills.
Outside of work, Winston enjoys an active lifestyle. He is passionate about sports, regularly participating in golf, tennis, pickleball, and table tennis. He also enjoys running, watching movies, TV shows, and sports, as well as playing games. Winston’s diverse interests reflect his energetic and well-rounded approach to both his personal and professional life.
Senior Tax Associate
With over six years of hands-on experience in accounting, Chuck Qu specializes in tax reporting and bookkeeping, with additional expertise in audit. He has worked with a diverse client portfolio, preparing tax filings for individuals, corporations, and pass-through entities. Chuck’s career includes prior roles at leading firms such as Withum and PwC, where he honed his technical and client service skills.
Chuck holds a Master of Science in Accounting from Hofstra University on Long Island, New York, and is a Certified Public Accountant licensed by the California Board of Accountancy. He is also a Microsoft Office Specialist in Excel, leveraging advanced data management techniques to streamline tax processes.
Beyond the office, Chuck is a devoted family man, living with his wife and mother. The family is excited to welcome their first child in 2025. Chuck’s wife works in the tech industry and shares her musical talents as a church pianist on Sundays, while his mom keeps the family nourished with healthy home-cooked meals. Chuck enjoys cooking for his loved ones, swimming, and cheering for Arsenal. An avid gamer, he once ranked in Tier 1 at FIFA18 North America.
Chuck and his family love exploring local attractions on weekends and traveling during holidays, making the most of life’s adventures together.
Tax Manager
Cyndel joined our firm in 2023, bringing a depth of tax expertise that has quickly made her an essential part of our team. With a focus on high-net-worth individuals, she navigates the complexities of stock options, capital gains, diverse investment portfolios, and estate and legacy planning with both precision and care.
Beyond individual clients, Cyndel brings strong experience in tax planning for passthrough entities and small businesses. Whether working with an S-Corp, LLC, or partnership, she helps business owners make sense of deductions, credits, and revenue allocations, ensuring they stay compliant while making the most of available opportunities.
Before joining our firm, Cyndel spent a decade as Senior Tax Manager at a San Mateo-based accounting firm, where she honed her technical skills and developed lasting relationships with her clients. It's this combination — sharp expertise paired with a genuine investment in each client's goals — that defines her approach.
A licensed enrolled agent with federally recognized expertise in taxation, Cyndel earned her Bachelor's degree in Business Economics from the University of the Philippines. That background gives her a distinctive lens, allowing her to connect broader economic principles with the practical realities of individual and business tax strategy.
At our firm, Cyndel is more than a tax advisor — she's a strategic partner who takes the time to understand each client's full financial picture and works to uncover opportunities that align with their long-term goals.
Senior Staff Accountant
Wendy joined SD Mayer in 2025 through the firm's merger with Bogdan Frasco CPAs. She spent the prior 25 years at Bogdan & Frasco LLP, where she began her career in 2000, and also gained early experience working with the LBL Berkeley Physics Group A, building a strong foundation in public accounting.
A licensed CPA with broad expertise, Wendy has developed particular strength in international taxation, assisting inbound and outbound clients, expatriates, U.S. citizens living abroad, and foreign entities. She is also experienced in working with high-net-worth individuals, crafting strategies to address their complex financial needs. Small business owners — especially sole proprietors filing Schedule Cs — rely on her as a trusted advisor, as do nonprofit corporations and foundations seeking thoughtful financial guidance. Wendy also provides limited payroll services, including support for household employees.
Wendy's academic background reflects a lifelong commitment to learning. She holds a Bachelor of Arts from the University of California, Berkeley, along with a Bachelor of Music, a Bachelor of Arts in Accounting, and a Master of Science in Taxation from California State University. She further expanded her skill set with a Certificate in International Taxation from Golden Gate University.
Outside of work, Wendy and her husband share a full and active life. Together they are raising four children and enjoying time with their ten grandchildren. They also own and operate On Balance, Inc., a computer sales and repair business — a venture that reflects their shared entrepreneurial spirit. Music and family remain at the heart of everything they do.
Office Manager
Nancy Richardson joined SD Mayer in 2025 as part of the merger with Ronald Ruttenberg CPAs, is a seasoned professional with nearly three decades of experience supporting tax professionals and managing office operations. Her career has been defined by a commitment to efficiency, organization, and exceptional client service. Since joining Ronald Ruttenberg & Co. in 2012, she has become an integral part of the firm, bringing a keen eye for detail and a proactive approach to every aspect of the business. Her ability to streamline operations and anticipate the needs of both clients and colleagues has made her an invaluable asset to the team.
Beyond her core responsibilities in administrative support and office management, Nancy quickly expanded her role to include tax return preparation, payroll processing, property management, and bookkeeping. Her versatility and deep understanding of financial processes allow her to provide comprehensive support to clients, ensuring that their financial needs are met with precision and care. Whether she is assisting with tax compliance, managing payroll systems, or overseeing key aspects of office operations, Nancy’s dedication to excellence shines through in every task she undertakes.
Nancy’s work ethic and drive to provide service beyond expectations have made her indispensable to both her colleagues and clients. She thrives in a fast-paced environment, balancing multiple responsibilities while maintaining a high level of professionalism and attentiveness. Her ability to foster strong relationships with clients and ensure seamless office operations reflects her unwavering commitment to the firm’s success. With her extensive experience and dedication, Nancy continues to play a pivotal role in the firm’s growth and efficiency, embodying the values of integrity, precision, and exceptional service.
Office Manager
Lynn Rimando joined SD Mayer in 2025 as part of the merger with Bogdan Frasco CPAs, bringing over two decades of experience in office management, client support, bookkeeping, and IT coordination. Known for her versatility and commitment, Lynn has been instrumental in ensuring smooth operations and exceptional service throughout her career.
Lynn’s background includes extensive experience in managing bookkeeping tasks, such as accounts receivable, accounts payable, and bank reconciliations, as well as preparing payroll and expense reports. She has also overseen client billing, database management, and the preparation and assembly of tax returns, extensions, and financial statements.
With a strong technical aptitude, Lynn has played a key role in IT coordination, working closely with consultants to troubleshoot issues, manage software updates, and maintain server and internet functionality. Her organizational expertise extends to facilities management, where she has negotiated vendor contracts, overseen office moves, and ensured workspaces are comfortable, efficient, and well-maintained.
Throughout her career, Lynn has been dedicated to supporting her teams and clients, always striving to provide a high level of service and ensuring that all operations run seamlessly. Her proactive approach and attention to detail have made her a trusted and reliable partner in any professional setting.
Outside of work, Lynn enjoys spending time with her family. She and her husband are actively involved in supporting their son in his school and extracurricular activities. Whether coordinating events or enjoying time with loved ones, Lynn values creating meaningful connections and fostering a strong sense of community.
HR Coordinator
Leo Robertson is the HR Coordinator at SD Mayer & Associates LLP, bringing a wealth of experience and a unique blend of skills to the role. With a decade of coordination expertise and four years dedicated specifically to human resources within accounting firms, Leo is well-equipped to manage the HR functions at the firm.
Leo’s professional journey began in 2014 when he moved to Los Angeles and joined a Hollywood advertising agency as an Office Coordinator. This role allowed him to develop strong organizational and event planning skills. He then spent three years at BuzzFeed, where he expanded his responsibilities and became a member of the Culture Club, further honing his people-focused skills. In 2020, Leo leveraged this extensive “people-experience” to pivot fully into HR, joining Duffy Kruspodin, LLP in Southern California before bringing his talents to SD Mayer & Associates.
Leo is an alumnus of UC Santa Cruz, where he majored in Film & Digital Media and minored in Literature. This academic background reflects his passion for film and television, and he is an avid enthusiast of new movies and shows. A self-described nerd, Leo loves reading sci-fi and fantasy novels, as well as comic books. His creative side is expressed through painting miniatures and playing tabletop roleplaying games. When not at home, Leo enjoys dancing in the city, showcasing his love for both social and creative activities.
Leo Robertson’s diverse background, combined with his dedication to human resources and his passion for culture and creativity, make him a vital asset to SD Mayer & Associates LLP. His multifaceted interests and extensive experience ensure he brings a dynamic and holistic approach to his role as HR Coordinator.
Office Administrator
April Rosario is a cornerstone of our administrative team, currently thriving as an office administrator. With a career that spans over two decades, April has been instrumental in supporting the seamless operations of her previous firm, Seifer Murken Despina James & Teichman, which became a part of SD Mayer in 2023. This merger brought her extensive experience and invaluable expertise into our fold, further enriching our firm’s capabilities.
April’s journey in the professional world began in the bustling environment of a small law practice, where she honed her skills and established herself as a pivotal member of the team. Her role primarily focused on administrative assistance, where she played a crucial part in the preparation of tax returns for individuals. Beyond this, April managed bookkeeping tasks with precision and care, ensuring financial records were meticulously maintained.
Her responsibilities didn’t stop there; April was also the go-to person for a plethora of general office duties. From copying, mailing, and scanning to managing office supplies, her role was central to keeping the day-to-day operations smooth and efficient. April’s ability to juggle these diverse tasks, all while maintaining a high level of organization and attention to detail, speaks volumes about her dedication and work ethic.
Outside the office, April leads a life full of exploration and enjoyment. She has a passion for traveling, always eager to discover new places and immerse herself in different cultures. When not on the move, April finds joy in window shopping, a leisurely activity that allows her to stay abreast of the latest trends and find inspiration. Dining with friends is another of her cherished pastimes, offering her the opportunity to unwind and relish good food and great company.
April Rosario’s blend of professional acumen and personal interests makes her a dynamic and beloved member of our team. Her contributions to the firm are immeasurable, and her spirit of collaboration and excellence continues to inspire those around her.
Vice President
Dan brings more than three decades of experience in finance and wealth management to his role at SD Mayer, with a career rooted in the San Francisco Bay Area that has taken him through some of the most respected names in the industry.
A licensed CPA, Dan launched his career at KPMG, where he built a strong foundation in finance and auditing. From there, he took on roles at global organizations including Nokia, where he gained hands-on experience in international finance and operations. His time at New York Life Insurance Company and Eagle Strategies deepened his expertise in wealth management and insurance, rounding out a career that spans the full spectrum of financial services.
What distinguishes Dan is his ability to pair technical knowledge with genuine connection. He takes the time to listen, to understand what matters most to each client, and to build strategies that reflect not just their financial goals but their broader aspirations. It's an approach grounded in trust and mutual respect — one that has earned him lasting relationships with clients, colleagues, and partners alike.
For Dan, wealth management goes beyond the numbers. He takes a holistic view, helping clients see the bigger picture and make informed decisions that align with their long-term vision. Whether mentoring team members or guiding clients through complex financial decisions, he brings the same thoughtful, people-first approach to everything he does.
Dan's impact in the Bay Area's financial community is defined not only by his expertise but by his commitment to meaningful, lasting relationships — a combination that continues to set him apart.
CA Insurance #0E09918
Securities offered through Valmark Securities, Inc. Member FINRA, SIPC. Fee based planning offered through SDM Advisors, LLC. Third party money management offered through Valmark Advisers, Inc a SEC registered investment advisor. 130 Springside Drive, Suite 300, Akron, Ohio 44333-2431. 1-800-765-5201. SDM Advisors, LLC is a separate entity from Valmark Securities Inc. and Valmark Advisers, Inc.
Partner, Tax
Ron joined SD Mayer in 2025 following the firm's merger with Ronald Ruttenberg CPAs, bringing more than four decades of experience in accounting and financial services. A licensed CPA since 1983, he graduated from the University of California in 1980 and began his career at several well-respected CPA firms in San Francisco, where he developed deep expertise in tax planning, financial reporting, and business advisory services.
In 1987, Ron joined a local San Mateo CPA firm and quickly rose to partner by 1989. His leadership and dedication to client service were central to the firm's growth and success. When his partner retired in 2004, Ron took over as sole owner, continuing to build a thriving practice known for its personalized approach to accounting, tax, and consulting.
A lifelong resident of the San Francisco Peninsula, Ron was born in San Francisco and has maintained strong ties to the local business and nonprofit communities throughout his career. His experience working with individuals, businesses, and nonprofit organizations has made him a trusted advisor, known for delivering practical financial solutions and thoughtful strategic guidance.
Family is at the center of Ron's life. He and his wife, Jenny, married in 1991 and have raised four children — their daughter Greta, now 29, and triplets Nathan, Rebecca, and Kevin, who turn 28 in December. Balancing career and family has always been a priority, and Ron takes pride in passing along the values of hard work, integrity, and perseverance to his kids.
Outside of the office, Ron stays active in his community, enjoys mentoring young professionals, and keeps a close eye on the evolving financial landscape. His dedication to his clients, his family, and his profession continues to drive everything he does at SD Mayer.
Senior Consultant
Jennifer embodies the epitome of professional excellence, seamlessly blending her expertise in political science with the precision of accounting. Commencing her professional journey in 2023 with our esteemed Outsourced Accounting practice, Jennifer has swiftly proven herself as an invaluable asset to our team.
Prior to joining us, Jennifer garnered extensive experience with renowned organizations such as BLVD Residential, HMH Engineers, Ruth & Going, and ReSurge International. Throughout her six years of professional tenure, she not only honed her technical acumen but also demonstrated remarkable adaptability across various accounting environments.
Jennifer’s educational background, anchored by a Bachelor’s degree in Political Science from San Francisco State University, adds a profound layer of understanding to her professional endeavors. This foundation equips her with a nuanced comprehension of societal systems and structures, which she adeptly integrates into her financial analyses.
What sets Jennifer apart is her unique perspective—a synthesis of political insight and accounting proficiency. Beyond mere numerical calculations, she considers the broader societal and political implications of financial decisions. In the intricate landscape of accounting, where every entry carries weight and ramifications, Jennifer’s holistic approach proves invaluable.
As Jennifer continues to evolve in her role, her exceptional blend of skills ensures she remains a vital contributor not only to our firm but also to the wider domain of finance. With her steadfast commitment to excellence and unparalleled expertise, Jennifer stands poised to make enduring contributions in her field.
Partner, Assurance
Fadi brings more than two decades of experience in auditing and assurance to his role at SD Mayer. Over the course of his career, he has worked with some of the most respected names in the profession, including Marcum LLP, Lindquist LLP, KPMG, and Deloitte. His expertise covers a broad range of engagements — from financial statement audits and reviews to single audits, examinations, and specialized procedures.
Fadi's client experience is equally wide-ranging. He has worked with biotech firms, financial institutions, manufacturing companies, nonprofit organizations, employee benefit plans, government units, and public agencies. This versatility reflects his ability to adapt to the unique needs of different industries while maintaining a consistent commitment to financial transparency and accuracy.
A licensed CPA, Fadi earned his Bachelor's degree in Accounting from Al Albayt University in Jordan, bringing a global perspective to his work. His international background gives him a distinctive lens through which to approach complex audit engagements, blending diverse professional experiences with rigorous technical knowledge.
Away from the office, Fadi is a devoted family man who treasures time with his wife and four sons. Together they enjoy camping, playing soccer, and hiking Mount Diablo, where they take in sweeping views of the Bay Area and the San Francisco skyline. Fadi is also an avid drone photographer with a talent for capturing the beauty of the natural landscapes he explores with his family.
It's this balance — the precision he brings to his professional work and the sense of adventure he carries into his personal life — that makes Fadi a valued member of the SD Mayer team.
Tax Manager
Susan serves as a manager in our tax department, bringing more than 15 years of public accounting experience to the role. Her career began on the audit side, where she developed a sharp analytical eye and strong attention to detail — skills that have informed her work ever since.
Over time, Susan moved into specialized tax work, spending several years focused on the low-income housing tax credit sector, where she worked closely with nonprofits and partnerships. That experience gave her a deep understanding of complex tax frameworks and the nuances of financial reporting for organizations with unique compliance needs. More recently, she has turned her focus to providing tax services for high-net-worth individuals, along with preparing trust, estate, gift, and business entity returns. She takes a proactive approach to her work, staying current with evolving tax legislation to ensure her clients receive informed, forward-thinking guidance.
A licensed enrolled agent certified by the IRS, Susan holds the authority to represent taxpayers at the federal level. She earned her degree in business accounting from San Francisco State University, laying the groundwork for a career built on strong technical skills and continuous growth.
Outside the office, Susan is happiest outdoors. She enjoys rollerblading, skiing, hiking along the beach, and playing golf — activities that reflect her energetic personality and her belief in maintaining a healthy balance between work and life.
Susan's combination of deep tax expertise, dedication to her clients, and genuine enthusiasm for what she does make her an invaluable part of our team.
Consultant
Nick’s entry into our firm in 2022 heralded a blend of theoretical insight and practical expertise. As a consultant in the Outsourced Accounting practice, he has been instrumental in ensuring that our clients, spanning a myriad of industries, receive the best bookkeeping and bill pay support.
His proficiency doesn’t just stop at routine bookkeeping. With over five years under his belt, Nick has honed his skills in the niche areas of accounts payable and accounts receivable. His adeptness in managing month-end closings and meticulous attention to details, especially in crafting accurate amortization and depreciation schedules, speaks volumes about his dedication to the profession.
Nick’s academic background is equally commendable. By majoring in both Finance and Economics at Sierra Nevada University, he didn’t just gain knowledge in the technicalities of finance but also acquired a broader understanding of economic theories and how they impact real-world financial scenarios. This dual-edge in his education gives him a unique vantage point to approach accounting challenges with a macro and micro perspective.
It’s this combination of academic grounding and hands-on experience that makes Nick an invaluable asset to our firm and our clients. As industries evolve and financial paradigms shift, professionals like Nick ensure that our accounting practices are not just accurate but also relevant and forward-thinking.
Partner, Assurance
Elias has been with SD Mayer since the firm's founding in 2012, making him one of its longest-standing team members. A licensed CPA since 2002, he brings more than 25 years of experience in auditing and assurance to his role.
Over the course of his career, Elias has built a diverse audit portfolio spanning nonprofit organizations, broker-dealers, and public companies. This breadth of experience has given him a deep understanding of auditing procedures across a range of industries and entity types. Whether the engagement is straightforward or highly complex, he brings the same level of thoroughness, precision, and professionalism to every project.
Elias earned his Bachelor's degree in Business Administration with a concentration in Accounting and Finance from Cal State East Bay. His ability to combine a strong academic foundation with decades of practical experience makes him a reliable and trusted resource for clients and colleagues alike.
As a foundational member of the firm, Elias has played a meaningful role in shaping SD Mayer's reputation for accuracy, transparency, and integrity. His steady presence and deep expertise continue to be a cornerstone of the firm's audit practice.
Consultant
Brittney Taylor joined SD Mayer & Associates as a Consultant in the Client Accounting & Advisory Services (CAAS) group after earning her Bachelor’s Degree in Accounting from Menlo College. In her role, Brittney has supported key client engagements—including managing accounts payable services and processing payment requests—demonstrating her strong foundation in accounting principles and attention to detail.
Prior to her accounting career, Brittney developed her leadership and communication skills as a private math tutor for younger students since 2017 and as a manager at McDonald’s for the past five years. Her experience in teaching and team management has equipped her with the problem-solving and organizational abilities that she now brings to every client relationship at SD Mayer & Associates.
Outside the office, Brittney enjoys spending time with her friends and her black Labrador, Shadow. She is passionate about softball, baking, board games, and exploring new places. When she’s not working or being active, she loves relaxing with a good TV show or movie.
Attorney
Randi S. Teichman is a distinguished attorney who has carved a niche for herself in the legal landscape through her specialization in estate planning, trust administration, and probate law. Her expertise extends into tax law, encompassing the preparation of individual and fiduciary income tax returns as well as estate tax returns, making her a versatile advocate for her clients’ legal and financial health.
A product of esteemed institutions, Randi’s academic credentials include a law degree from Stanford University (1988), a bachelor’s degree from the University of California, Los Angeles (1984), and an LLM in Taxation from Golden Gate University (1999). These academic achievements laid the foundation for her successful career and her profound understanding of the complexities of estate and tax law.
Randi is a respected member of the estate planning, trust, and probate law sections of both the California State Bar and San Francisco Bar Association. Her dedication and expertise have earned her the distinction of being a certified specialist in estate planning, trust, and probate law by the State Bar of California Board of Legal Specialization.
With a commitment to delivering personalized legal and tax services, Randi approaches each client with a keen ear and a compassionate heart. She excels in translating her clients’ needs and desires into robust legal documents, ensuring their peace of mind and security. Her comprehensive approach to tax matters enables her clients to optimize their tax positions effectively.
Over her 25-plus years of practice, Randi has become a trusted advisor to executors and trustees, guiding them through the complexities of probate and trust administration during the challenging times of loss. Her skilled and compassionate counsel is a testament to her deep experience and genuine care for her clients.
Randi’s excellence in law has not gone unnoticed by her peers. She has been honored with an AV rating, indicating the highest level of professional excellence. Furthermore, her outstanding service and legal acumen were recognized when San Francisco Magazine named her a Northern California Super Lawyer in 2005 and 2006.
Away from the legal arena, Randi finds solace and rejuvenation in the great outdoors. An avid hiker, she frequently explores the trails of Mount Tamalpais in Marin County, embracing the natural beauty and tranquility that hiking affords. This passion for nature reflects her balanced approach to life, harmonizing her professional rigor with personal fulfillment.
Randi S. Teichman’s legal prowess, combined with her commitment to her clients and love for the outdoors, makes her a remarkable attorney and a valued member of the legal community.
Randi's Website: https://www.rteichman.com/
CEO, 5 Buckets Foundation
Vicki’s journey with the 5 Buckets Foundation began in July 2022, fueled by her zeal to craft innovative solutions for imparting financial literacy to those on the lookout. With a career tapestry woven with nearly 20 years of marketing and communication roles, she has donned many hats, championing the cause of education, non-profit initiatives, business developments, legal advocacy, and hospitality.
One of her notable roles was at Archbishop Riordan High School in San Francisco, where Vicki seamlessly meshed her directorial skills in Communications and Marketing with her philanthropic endeavors. Not only was she a key figure in the school’s fundraising machinery, but she also helmed a student leadership program, a testament to her commitment to molding future leaders. This initiative emphasized service, college, and career preparations, ensuring that students had a comprehensive roadmap to navigate their futures.
Vicki’s professional endeavors have always been underpinned by a profound appreciation for education, philanthropy, and community service. This ethos, imparted by her family and mentors, is evident in her endeavors and commitments outside her professional sphere as well. By gracing the boards of multiple non-profit and membership organizations, Vicki has consistently showcased her dedication to making a difference.
As an alumna of prestigious institutions like Georgetown University and the University of San Francisco, Vicki’s educational credentials are undoubtedly impressive. But it’s her association with Leadership San Francisco and the Culinary Institute of America’s Enthusiast Program that adds a unique flavor to her profile, showcasing her multifaceted interests and pursuits.
In Vicki, the 5 Buckets Foundation has found a beacon who will undoubtedly illuminate the path for countless individuals, helping them understand the intricacies of financial literacy and empowering them to make informed choices. With her at the helm, the future looks not just financially literate, but also creatively enriched!
Senior Consultant
When Hien boarded the SD Mayer ship in early 2019, it was evident that he was bringing with him a unique blend of logic and precision to the Outsourced Accounting practice. Navigating the vast oceans of monthly bookkeeping, journal entries, bill payments, and reconciliations, Hien’s nearly half a decade’s experience in the accounting realm shines through in his meticulous work.
Yet, what sets Hien apart isn’t just his accounting prowess; it’s his academic foundation in Mathematics and Computer Science from San Jose State University. This fusion of disciplines gives Hien a computational edge, allowing him to see patterns, systems, and algorithms behind the numbers, rendering a holistic perspective to his accounting endeavors.
At the core, Mathematics is the language of the universe, articulating order and patterns, while Computer Science transposes these patterns into actionable solutions. Hien, with his dual background, harnesses the power of both, ensuring accuracy, efficiency, and innovative problem-solving for SD Mayer’s clientele.
In an era where finance and technology are increasingly intertwined, professionals like Hien stand at the confluence, bridging the gap and guiding organizations towards a seamless integration of numbers and digital solutions. With Hien in the mix, SD Mayer isn’t just getting an accountant; they’re getting a mathematician and a computer scientist, all rolled into one. And in this blend lies the future of modern accounting!
Supervisor
When Kara joined SD Mayer in 2023, it was clear that she wasn’t just another addition to the Outsourced Accounting practice. With a storied background in the manufacturing, construction, and property management sectors, Kara’s experience presents a diversified approach to the accounting landscape.
However, it’s her Bachelor in Arts from UC Santa Cruz, majoring in United States and African History, that gives her a truly unique edge. Drawing parallels between the timelines of civilizations and the chronological records of financial transactions might seem far-fetched to some, but Kara seamlessly integrates the two, rendering a broader perspective to accounting.
History, as they say, is about understanding patterns, tracking developments, and narrating tales of growth, decline, and resurgence. In many ways, accounting resonates with the same essence. Kara’s academic grounding in history has honed her skills in meticulous documentation, unbiased analysis, and comprehensive understanding, all critical attributes in the world of finance.
Kara’s ability to juxtapose her historical knowledge with the real-time financial scenarios she encounters brings a refreshing depth to her role. She doesn’t just see numbers; she sees stories, patterns, and implications. In a world of evolving business landscapes, Kara’s interpretative and analytical prowess aids in not just recounting financial events, but in contextualizing and understanding them.
At SD Mayer, Kara’s presence is a testament to the idea that diverse academic backgrounds can offer invaluable, unique insights even in seemingly unrelated fields. She’s a historian who chronicles the financial tales of today, proving that understanding our past can indeed shape our fiscal futures.
Tax Administrator
Irene Velarde is a seasoned tax administrator whose meticulous work and dedication have been pivotal in the smooth operation of tax services at her previous firm, Seifer Murken Despina James & Teichman, which merged into SD Mayer in 2023. Bringing over two decades of invaluable experience, Irene has mastered the intricacies of tax operations, demonstrating exceptional proficiency and an unwavering commitment to excellence.
At the core of her responsibilities, Irene expertly manages the e-filing of all electronic tax returns, ensuring accuracy and compliance with regulatory standards. She is instrumental in generating and distributing tax organizers, as well as creating proformas, which are critical in the preparatory stages of tax return processing. Her role extends to coordinating with colleagues, such as Mayrenn and April, to facilitate the post-preparation and dispatch of returns to clients, showcasing her ability to lead and delegate effectively.
As the billing in-charge, Irene oversees the preparation of billing statements and the maintenance of client records related to billing and payments. Her role is vital in assisting clients with billing inquiries, payments, and the status of their tax returns. Furthermore, she skillfully manages tax appointments and ensures clients are directed to the appropriate personnel for their queries, enhancing client satisfaction and operational efficiency.
Irene’s academic journey includes a year of college at the University of the City of Manila in the Philippines, followed by earning a certificate in Computerized Accounting from the Computer Learning School in San Francisco in 1988. This educational background, combined with her extensive experience, forms the foundation of her expertise in tax administration.
Beyond her professional endeavors, Irene finds joy and relaxation in nature and simple pleasures. She enjoys walking by the lake, beach, or mountains and engaging in camping or picnic outings with family, friends, and relatives. Her love for humor is reflected in her fondness for watching funny videos, providing a welcome respite and laughter in her leisure time. Irene is also a food enthusiast who appreciates the simple delight of steamed, baked, and fried fish. At home, she values quiet time spent engaging in household chores, finding satisfaction and peace in the tranquility of her domestic environment.
Irene Velarde’s blend of professional acumen, leadership, and personal interests makes her a remarkable member of our team. Her contributions to tax operations and client services are invaluable, and her passion for her work and life outside the office enriches our community.
Tax Manager
Mike joined SD Mayer in 2025 through the firm's merger with Bogdan Frasco CPAs, bringing thirteen years of accounting experience across both private industry and public practice.
Before moving into public accounting, Mike built a well-rounded foundation working in the biotech and restaurant industries, holding positions at Nady Systems, A&F Auto Parts, Tethys Bioscience, and Mina Group. Through these roles, he gained hands-on experience in payroll, accounts receivable and payable, general ledger management, budgeting, forecasting, financial statement review, and stock option planning. This diverse background gives him a practical understanding of how businesses operate from the inside, allowing him to bring real-world perspective to the clients he serves.
A licensed CPA since 2019, Mike earned his Bachelor's degree in Corporate Finance from San Francisco State University. His attention to detail and genuine commitment to helping businesses succeed have made him a trusted advisor when it comes to navigating complex financial challenges.
Outside of work, Mike is enjoying life as a new dad with his wife and their six-month-old baby. When he's not on family duty, you'll likely find him tackling yard work, making grocery runs, or walking the family dog — finding plenty of satisfaction in life's everyday moments.
Supervisor
Navigating through the complex corridors of the accounting world, Michael brings an eclectic mix of experience and a profound depth of knowledge to the Outsourced Accounting practice at SD Mayer. As a consultant, he doesn’t merely assist clients with numbers; he brings to the table a strategic vision drawn from his illustrious past in the investment management industry.
Before gracing SD Mayer with his expertise, Michael’s tenure at respected firms like Bertram Capital and Polkinghorne & Sereno cemented his place as a seasoned professional. With such prestigious names under his belt, he’s not just familiar with financial data but also understands the intricate nuances of investment strategies, risk management, and wealth maximization.
Having joined SD Mayer in March 2020, Michael quickly became an invaluable asset. His practical experience, combined with his academic grounding from California State University – Stanislaus, where he earned a Bachelor’s Degree in Accounting, provides him with both the theoretical foundation and the hands-on practicality essential in this field.
At SD Mayer, clients don’t just get an accountant in Michael; they get an advisor, a strategist, and a financial confidante. He interprets data not just through the lens of numbers but weaves it into a narrative that comprehensively encapsulates business growth, opportunities, and potential pitfalls.
Michael’s journey, from the strategic world of investment management to the detail-oriented realm of accounting, has rendered him a holistic professional. He is adept at not only crunching numbers but also at contextualizing them within the broader picture of business objectives and market dynamics.
In a world where numbers often become faceless statistics, Michael ensures they tell a story, provide insights, and pave the way for informed business decisions.
Tax Senior
In the intricate world of taxation, precision, dedication, and a deep understanding of the continually evolving regulations are paramount. Ruiqi, with over a decade of professional experience, embodies these virtues, making her an indispensable asset to SD Mayer since 2019.
Based from her home office, Ruiqi’s versatility is evident. From S-corps and partnerships to individuals, non-profits, and trusts, her comprehensive experience ensures that every tax return she touches becomes a masterclass in detail, precision, and adherence to the highest professional standards.
Before her stellar association with SD Mayer, Ruiqi’s expertise was honed at notable accounting firms like Squar Milner and Greenstein, Rogoff, Olsen & Co LLP. The depth and breadth of experience she garnered from these roles have equipped her with insights into diverse industries, clientele, and the ever-evolving challenges of the tax world.
What sets Ruiqi apart is not just her vast practical experience but also her strong academic background. She pursued both her Bachelor’s and Master’s degrees in Accounting from the revered Brigham Young University, a testament to her dedication and passion for the field.
At SD Mayer, Ruiqi isn’t just an expert crunching numbers; she is a tax strategist who goes beyond the obvious. For her clients, this means not only impeccable tax returns but also insights, advice, and forward-looking strategies that cater to both immediate requirements and long-term financial health.
Ruiqi’s journey, marked by illustrious firms and a dedication to continuous learning, ensures that every client engagement is not just a transaction but a relationship built on trust, expertise, and an unwavering commitment to excellence.
Marketing Coordinator
Alicyn West is the dynamic and creative Marketing Coordinator at SD Mayer & Associates LLP. With a diverse background spanning various industries, including the nonprofit sector, Alicyn brings a wealth of experience and a fresh perspective to the firm’s marketing initiatives.
A proud alumna of Eastern Florida State College (EFSC), Alicyn has honed her skills in marketing and communications, developing innovative strategies to enhance brand visibility and engage target audiences. Her ability to adapt and thrive in different professional environments has made her a versatile and effective marketing professional.
Alicyn’s personal life is as vibrant as her career. She shares her home with her beloved cat, Piffy, who provides endless companionship and joy. Alicyn loves spending her leisure time baking delicious treats and enjoying the serene beauty of the beach. Walks along the shoreline with Piffy are among her favorite activities, offering a perfect blend of relaxation and inspiration.
With her creative flair, dedication, and passion for marketing, Alicyn West is an invaluable member of the SD Mayer & Associates team, continually contributing to the firm’s growth and success.
Consultant
Candice is a testament to how talent can flourish regardless of geography. Joining the firm in 2014, her expertise lies in managing the intricate details of accounts payable and receivable, as well as in handling meticulous reconciliations. Her experience and dedication have made her an integral part of the team for years.
Her relationship with the firm has evolved, and though she now works remotely as a consultant, her impact is as profound as ever. Thanks to modern technology, Candice continues to seamlessly deliver results from her home office in Las Vegas, proving that physical location doesn’t limit efficiency or dedication.
Prior to her current role, Candice and Steve shared a professional journey at BPM, where they collaborated for nearly half a decade. This foundation has undoubtedly played a part in the seamless way she integrates with the current firm’s operations, even from a distance.
Candice exemplifies adaptability in the ever-evolving world of accounting. She’s a reminder that with the right tools, dedication, and expertise, one can contribute meaningfully from anywhere in the world.
Dancing
Cooking
I love to explore new restaurants
Hiking
Reading
Watching Basketball games. Go Dubs!
Professional Support Specialist
Bhonie’s journey with the firm, beginning in 2015, is a testament to his adaptability and wide-ranging skill set. Serving in dual roles, he seamlessly navigates the nuanced worlds of both the tax and audit departments. Bhonie’s versatility isn’t just confined to his understanding of the different departments, but is reflected in the myriad of tasks he undertakes.
From drafting engagement letters that set the tone and expectations for the firm’s services, to the critical task of mailing tax planners which help clients anticipate their tax obligations, Bhonie’s role is pivotal. His meticulous approach ensures tax returns are pre-populated efficiently, streamlining the process for both the firm and its clients.
But beyond these tasks, Bhonie is the go-to for a myriad of administrative responsibilities that keep the operations running smoothly. Whether it’s organizing files, managing communications, or supporting team members with vital information, his contribution ensures the firm’s processes are efficient and effective.
In a world where specialization is often emphasized, Bhonie showcases the immense value of a multifaceted professional who can wear multiple hats with ease and proficiency. His dedication and commitment over the years have made him an indispensable member of the team.
Consultant
Joining the firm in 2023, Albert brought with him the fresh perspectives and techniques honed during his tenure at G.W. Williams Co. Operating in the Outsourced Accounting practice, Albert’s expertise isn’t confined to just one aspect of accounting. His proficiency ranges from the intricacies of accounts payable and receivable (AP/AR) to the broader strokes of general ledger management and the meticulous task of month-end reconciliation.
Albert’s journey in the accounting industry began in 2019, and in the short span since, he’s managed to make a noticeable mark. This accelerated growth can be attributed not just to his natural aptitude for numbers, but also to the solid educational foundation he received. Hailing from the University of California, Santa Cruz, Albert graduated with a degree in Business Management Economics. His emphasis in Accounting during his academic years further sharpened his skills, providing him both the theoretical knowledge and the practical insights that he seamlessly integrates into his work.
It’s evident that Albert is not just another accountant; he embodies the blend of education, experience, and enthusiasm that firms seek. As he continues to grow within the firm, one can anticipate a trajectory of consistent value addition and innovation from this UC Santa Cruz graduate.
Audit Supervisor
Stepping into the firm in 2021, Tina isn’t just another addition to the team; she represents a blend of diverse experiences and a depth of understanding in the accounting realm. Her journey started as a bookkeeper with a San Francisco-based company, where for three years she did more than just balance books. Tina was instrumental in compiling analytical reports that would have impacted financial decisions, and she showcased her precision and commitment by assisting the controller with monthly closes. Furthermore, the reconciliation and entry of daily/weekly sales under her watch meant that the company had reliable data to work with, thanks to her.
Shifting to the audit and assurance department at SD Mayer is a testament to Tina’s versatility and adaptability. But to understand her prowess, one needs to look at her academic journey. Tina boasts a Bachelor of Arts in Economics and Accounting from UC Santa Barbara, a revered institution known for its rigorous academic programs. She further fortified her academic credentials by participating in the Professional Preparation Program for Accounting at UCSB Extension, ensuring she was well-prepared for the challenges of the professional world.
However, what sets Tina apart is her international exposure. Her tenure at The London School of Economics and Political Science showcases her global perspective and desire to grasp the nuances of the economic world on a broader scale. This international stint, combined with her continued education at the City College of San Francisco, makes Tina a multifaceted professional, equipped to provide insights with both a local and global perspective.
In essence, Tina’s journey, from San Francisco to London and back, and her transition from bookkeeping to auditing, makes her an invaluable asset to the firm and its clients.
While our clients come from all over the city, state and country, our home base is in the city of innovation and entrepreneurship—San Francisco.
All of the creativity and technical expertise surrounding us keeps us up to date with the latest thinking so we can serve you better.
We always look forward to a new conversation, so drop us a line or give us a call.
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