SDM Accounting Insights: Nonprofits: Harness The Power of Cause Marketing

If you’re looking for new funding sources, consider cause marketing. Made possible via a partnership with a for-profit business, cause marketing can boost your budget, public profile and even your volunteer base. These alliances take many forms. Transactional giving programs typically involve online platforms that enable shoppers to donate a percentage of their purchases to charity. With message promotion, a company uses its own resources to promote a cause. And with licensing agreements, companies pay charities to use their name and branding on their products. Contact us and an attorney before you agree to a cause marketing initiative.

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